Working with the seafood industry in Wales

We help the Welsh seafood industry thrive through fishing safety initiatives, seafood promotion, education and provision of industry information.

How we work in Wales

In Wales our team are guided by the Seafish Wales Advisory Committee (SWAC) and our work aligns with the Wales Seafood Strategy. The strategy was developed by SWAC, Seafish and Welsh Government. It outlines the Welsh seafood industry's vision for sustainable growth 2016 to 2025. View the Wales Seafood Strategy.

Our aim is to partner with industry to provide timely support on the issues that industry face locally. We create projects, events and initiatives that celebrate the fantastic local seafood available in Wales and the people and businesses who supply it. 

Our Seafish Wales Managers, Drs Holly Whiteley and Emma Wootton, work closely with the Welsh seafood industry and its SWAC representatives to ensure the local coordination of our activities.

What we do in Wales

Our job in Wales is to work closely with the seafood industry to give them the information and support they need. We assist seafood businesses, organisations and individuals across the supply chain. This also includes working with Welsh Government. As the industry changes our work adapts and evolves.

Local priorities are identified through SWAC and we then bring people together to work on a range of projects covering areas that currently include:

Fishing Safety - We facilitate the Welsh Fishing Safety Committee (WFSC) which brings together fishing groups and organisations with a remit for fishing safety. Their mission is to make fishing safer by encouraging training, raising awareness of issues faced by fishermen and developing projects and initiatives which improve fishing safety. Working with our Welsh Fishing Safety Project Officer, they are currently designing a bespoke fishing safety guide for use on fishing vessels. The WFSC have also recently completed a project to give lifejackets with a personal locator beacon to Welsh fishermen.   

Seafood Promotion— Over the years we’ve worked with local catering colleges. The aim is to ensure trainee chefs in Wales have the skills required to get seafood on the menu. Called MaSTE (Marketing Seafood through Education) Wales, it mirrors the ongoing MaSTE initiatives in Northern Ireland and Scotland.

Information - We provide information on the Welsh seafood industry via the the Wales Seafood Industry Dashboard. Whether you want to find out about seafood supply, employment, safety or the value of the industry it will keep you informed.

Wales Seafish regional manager handing over a PFD to a Welsh fishermen.
Holly Whiteley handing over a PFD in Wales.

Receive updates

We send out an update with links to relevant articles, services or meeting dates, which anyone connected to the Welsh seafood industry can receive. Sign up for our updates.

How can we help you?

If you are a business or an individual in Wales needing someone to talk to about our activity locally or some of the other services provided on regulation, market insight, economics or safety and training then contact our Regional Manager in your area. If your query relates to fishing safety, please contact our Welsh Fishing Safety Project Officer:

Dr Holly Whiteley
Regional Manager - Wales
t:
+44 (0) 1248 812038
m:
+44 (0) 7984 561 918
Dr Emma Wootton
Regional Manager - Wales
t:
+44 (0) 1437 891873
m:
+44 (0) 7944 682737
Jane Devereux
Welsh Fishing Safety Officer
t:
+44 (0) 7876 035750