Seafood is one of the healthiest and most sustainable proteins but people aren’t eating the recommended two portions per week. We’re working to positively influence consumer attitudes and perceptions.
Love Seafood consumer brand
Love Seafood is our consumer marketing brand. It aims to get more people in the UK eating more seafood. Find out how your business can get involved.
Promoting seafood at consumer events
Seafood events have been heavily impacted during the global Covid-19 pandemic, read how we are responding.
Sea For Yourself marketing campaign
We partnered with Defra on a consumer marketing campaign called Sea For Yourself to get people eating more seafood caught in UK waters in 2020.
The National Fish & Chip Awards
The National Fish and Chip Awards celebrate the very best of the fish and chip industry in the UK every year.
Fish and chip industry support
In 2016, we published research in to the nutritional profile of takeaway fish and chip portions to help the industry improve customer experience.
Seafood Restaurant of the Year Competition
Seafood Restaurant of the Year showcases the very best restaurants promoting fantastic seafood cuisine and sustainable sourcing.
Promoting Seafood in Wales
Find out out about the people and businesses that make up the vibrant seafood industry in Wales from fishmongers to fish and chip shops.
Promoting seafood in Northern Ireland
Find out out about the Northern Ireland seafood industry, from the world-famous Ardglass Herring to Belfast's oldest fishmonger.