Promoting UK seafood internationally

This page has information on:

• Seafood trade shows
• International marketing toolkit
• Contact our International Trade team

The UK has a global reputation for high-quality seafood and is home to some of the freshest fish and shellfish in the world. We also have a history of trading seafood that dates back hundreds of years.

We create connections and provide opportunities for UK companies to promote their products to overseas buyers. We can help you with:

• support at international seafood trade shows
• marketing and promotional assets that businesses can use to help promote your products.  

Seafood trade shows

Trade shows are a great opportunity to meet buyers and many large seafood businesses use them as part of their sales and marketing plans. We can support with attendance at seafood trade shows and in some cases will host a stand at events.

Upcoming trade shows 2023

Following success at Seafood Expos in the US and Europe earlier this year, we are supporting businesses to attend trades show in Asia. More details are coming soon.

Japan International Seafood and Technology Expo 2023
Tokyo, 23-25 August
The 25th Japan International Seafood Show

China Fisheries and Seafood Expo 2023
Qingdao, 25-27 October
China Fisheries and Seafood Expo Hongdao - China Seafood Expo

International marketing toolkit

We have supported the development of a marketing toolkit to promote UK seafood in overseas markets. It celebrates the quality and sustainability of seafood from England, Scotland, Wales and Northern Ireland and the skilled communities who produce it. 

It was produced in collaboration with DIT and DEFRA. The toolkit is being used by DITs global staff in important markets for the UK. It includes a promotional video and a sales deck.  

You can find out more about the marketing toolkit in the video below: 

You can watch the video created for the toolkit from the link below: 

Contact our International Trade team