Promoting UK seafood internationally | Seafish

Promoting UK seafood internationally

Seafood from the UK has a great story to tell to overseas buyers. We can help you promote your products through trade shows and marketing toolkits.

The UK has a global reputation for high-quality seafood and is home to some of the freshest fish and shellfish in the world. We also have a history of trading seafood that dates back hundreds of years.

We create connections and provide opportunities for UK companies to promote their products to overseas buyers. We can help you with:

  • support at international seafood trade shows
  • marketing and promotional assets that businesses can use to help promote your products.  

Seafood trade shows

Trade shows are a great opportunity to meet buyers and many large seafood businesses use them as part of their sales and marketing plans. We can support with attendance at seafood trade shows and in some cases will host a stand at events.

David Jenkinson from Edwin Jenkinson Shellfish, exhibitors on the Seafood Expo Global UK pavilion, talks about the value of international expos.
Visiting as an exhibitor allowed us to meet face to face with all potential new clients and really understand their businesses, allowing our rapport to grow faster.

Only one week later we are already exporting to new markets and have many more prospective clients!
Louise Kelly, Edwin Jenkinson Ltd.

Upcoming trade shows 

Following success at Seafood Expos in the US, Europe and Asia in 2023, we are again supporting businesses to attend trades shows in 2024. Click on the listings below to find out more and book your place:

Seafood Expo Global 2024
Barcelona, 25-27 April

International marketing toolkit

We have supported the development of a marketing toolkit to promote UK seafood in overseas markets. It celebrates the quality and sustainability of seafood from England, Scotland, Wales and Northern Ireland and the skilled communities who produce it. 

It was produced in collaboration with DIT and DEFRA. The toolkit is being used by DITs global staff in important markets for the UK. It includes a promotional video and a sales deck.  

You can find out more about the marketing toolkit in the video below: 

The GREAT Marketing Toolkit provides businesses with the tools they need to succeed in the global marketplace.

You can watch the video created for the toolkit from the link below: 

The seafood marketing film in the Seafood Marketing Toolkit

Contact our International Trade team 

If you would like to know more about our work on promoting seafood internationally, please contact:

Hannah Thompson
Head of International Trade Promotion
01472 252 349
Phillip Quirie
Project Coordinator & Administrator
07966 393987