Promoting UK seafood internationally

Seafood from the UK has a great story to tell to overseas buyers. We can help you promote your products through trade shows and marketing toolkits.

The UK has a global reputation for high-quality seafood and is home to some of the freshest fish and shellfish in the world. We also have a history of trading seafood that dates back hundreds of years.

We create connections and provide opportunities for UK companies to promote their products to overseas buyers. We can help you with:

  • support at international seafood trade shows
  • marketing and promotional assets that businesses can use to help promote your products.  

Seafood trade shows

Trade shows are a great opportunity to meet buyers and many large seafood businesses use them as part of their sales and marketing plans. We can support with attendance at seafood trade shows and in some cases will host a stand at events.

Seafood Expo Global in Barcelona

We will be attending the Seafood Expo Global in Barcelona. Europe’s biggest seafood trade show will be returning from 25 to 27 April 2023.  

We are currently inviting expressions of interest from businesses that would like to exhibit as part of the UK pavilion at the Expo in 2023. Please complete the short form below to register your interest by Monday 31 October. 

You can find out more about the Expo from the link below:

In 2022 we hosted a UK pavilion at the Expo with the Department for International Trade (DIT) and DEFRA. We had over 60sqm of dedicated exhibition space available for UK seafood companies to hire at a subsidised rate. Over 160 people visited the pavilion each day and more than 350 samples of UK seafood were given out.

You can access our video from the event from the link below:

Our trip to the Seafood Expo Global in 2022 was a great success, allowing us to help UK businesses to have a voice on a global stage.

We received great feedback from attendees at the event. 

Visiting as an exhibitor allowed us to meet face to face with all potential new clients and really understand their businesses, allowing our rapport to grow faster.

Only one week later we are already exporting to new markets and have many more prospective clients!
Louise Kelly, Edwin Jenkinson Ltd.

Read our blog about the Expo to find out more about the UK pavilion from the link below:

Seafood Expo North America in Boston

Watch this space for more information on a UK seafood presence at the Seafood Expo North America 2023, Boston. If you are interested in attending this show, please contact the International Trade team using the details at the bottom of the page. 

International marketing toolkit

We have supported the development of a marketing toolkit to promote UK seafood in overseas markets. It celebrates the quality and sustainability of seafood from England, Scotland, Wales and Northern Ireland and the skilled communities who produce it. 

It was produced in collaboration with DIT and DEFRA. The toolkit is being used by DITs global staff in important markets for the UK. It includes a promotional video and a sales deck.  

You can find out more about the marketing toolkit in the video below: 

The GREAT Marketing Toolkit provides businesses with the tools they need to succeed in the global marketplace.

You can watch the video created for the toolkit from the link below: 

The seafood marketing film in the Seafood Marketing Toolkit

Contact our International Trade team 

If you would like to know more about our work on promoting seafood internationally, please contact:

Hannah Thompson
Head of International Trade and Regions (West)
t:
01472 252 349
Phillip Quirie
Project Coordinator
m:
07966 393987