We are partnering with the UK Government to host another vibrant UK seafood pavilion at the Seafood Expo Global (SEG) in Barcelona, Spain in April 2024. Apply here to join us!
For the third year in a row, our UK pavilion will return to Seafood Expo Global and in 2024, it will be bigger than ever before!
In partnership with Defra and the Department for Business and Trade (DBT) we will be hosting a 264sqm pavilion for UK seafood businesses. That’s 88sqm larger than in 2023!
SEG 2024 will see the UK pavilion return to the EU in hot pursuit of recent successes at trade shows in Japan and China.
About Seafood Expo Global
Seafood Expo Global is the world’s largest dedicated seafood trade show. It will take place from Tuesday 23 to Thursday 25 April at Fira Gran Via, Barcelona
More than 34,000 seafood professionals attended the show in 2023, with organisers expecting even higher numbers for 2024. The show is a truly global event, attracting seafood companies, buyers, suppliers, and media from across the world.
About the UK seafood pavilion
The UK seafood pavilion will be in the same prime location in Hall 2, at stand 2I601.
The pavilion will have a communal lounge and private meeting room. The lounge is available for all UK seafood businesses to host meetings with existing clients or to forge new business connections. Businesses seeking a quieter space can pre-book time in the private meeting room, subject to availability.
The pavilion will feature a demonstration kitchen, and we’re delighted to welcome back chef CJ Jackson who will be at the helm in the kitchen, serving up imaginative dishes that showcase some of the UK’s best seafood.
Opportunities for UK seafood businesses
- Most of the pavilion will be dedicated to exhibition space, where UK seafood exporters can hire branded exhibition booths furnished with tables, chairs, and 24-hour electrical sockets. We also provide the option to hire live display tanks and freezer or chilled units to showcase product.
- We warmly welcome all UK seafood businesses to use the communal lounge to network, meet clients, conduct business.
- Representatives from Seafish, Defra and DBT will be on hand to provide insight and advice to support your trade plans.
- The private meeting room is available to all UK seafood companies, subject to availability. However, please note that UK pavilion exhibitors will have priority access to the private meeting room. The private meeting room will be available to book for non-exhibiting companies from January 2024.
We are also working with Defra and DBT to plan activities and events for UK seafood businesses during the Expo – details of which will be added here soon.
UK registered seafood exporters can apply for an exhibition booth until 23:59 on Friday 15th December 2023 via the form in the section below.
Apply to exhibit on the UK pavilion
The floorplan below sets out the booths available for hire on the UK pavilion.

This year, we are asking all UK seafood companies applying for exhibition space to select their top three preferred booths and we will endeavour to allocate one of those. Early applications may be advantageous, and prices are non-negotiable.
Please let us know if you are interested in exhibiting on the UK pavilion by completing the expression of interest form below.
Get in touch
If you have any queries about our international trade promotion work please contact:
Hannah Thompson, Head of International Trade Promotion
Email: hannah.thompson@seafish.co.uk
Phillip Quirie, Project Co-ordinator & Administrator
Email: phillip.quirie@seafish.co.uk