Seafood Ethics Action Alliance

The Seafood Ethics Action Alliance provides a platform for businesses to work together to share information on emerging issues and agree solutions.

The Seafood Ethics Action Alliance (SEA Alliance) has been established by seafood businesses. It provides a platform for industry to agree best practice solutions, to respond to ethical issues in the supply chain and to enable pre-competitive action. It does this via meetings, information sharing between members, and where needed, the creation of working groups to work together on the required actions.

This work reflects the PAS 1550:2017 Code of Practice on Exercising due diligence in establishing the legal origin of seafood products and marine ingredients. It also takes into account the BRC IUU Advisory Note (2015), together with meaningful implementation of the ILO 188 Work in Fishing Convention and other appropriate instruments.

The SEA Alliance has recently been awarded (May 2021) a grant from the David and Lucile Packard Foundation to support our work to increase industry leadership and encourage positive change in human rights issues across the seafood supply chains of UK companies. This is a time of change for seafood companies in the UK, so this funding arrives at a very opportune time, and is a fantastic opportunity for all of us. This funding creates an opportunity for the SEA Alliance to support participating businesses to better understand human rights risks in fisheries. We are keen for all of us to benefit from this. 

SEA Alliance activities build on the work of the Seafood Ethics Common Language Group.

SEA Alliance participants

You can take part in alliance activities if you are a commercial market organisation based in the UK which sources seafood nationally or internationally. To fully participate you need to commit to positively engage in pre-competitive action, adhere to competition law and to maintain the confidentiality of discussions.

Whilst the group is led by industry, we provide the secretariat. The SEA Alliance will use the knowledge and expertise of the Seafood Industry Alliance and the British Retail Consortium to push for change.

SEA Alliance Steering Group

A steering group has been formed to 

SEA Alliance meetings

Meetings are generally held twice a year after the Seafood Ethics Common Language Group meetings. The presentations and minutes from the most recent meetings are below. Presentations and minutes from previous meetings are available from Karen Green. 

Presentations from SEA Alliance meetings

Notes on SEA Alliance meetings

SEA Alliance policies and activities

We are currently developing our plans for the next two years. Provisional details are below.


  • For further information E: Karen Green.
  • T: 01480 431500
  • M: 07515 993499