Love Seafood consumer brand

About Love Seafood
Launched in October 2020, Love Seafood represents an ambitious long-term consumer initiative, built to reframe the nation’s view of seafood. Replacing our old consumer brand Fish is the Dish, Love Seafood brings together seafood champions to inform and inspire the nation to enjoy a better, more balanced lifestyle.
The initiative will help consumers across the UK reconnect with the enjoyment of seafood, by promoting the choice, convenience and balanced living. It will also provide seafood businesses with the tools to effectively communicate with consumers, enabling everyone to Love Seafood.
Love Seafood news and updates
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BLOG: Behind the scenes of our Love Seafood launch
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CAMPAIGN: Love Seafood Social online festival
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NEWS: Celebs celebrate their love for seafood through our online festival
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NEWS: Launch of our 20-year Love Seafood consumer initiative
Get Love Seafood assets
We have created assets that seafood businesses can use to promote Love Seafood across your own websites and social media channels.
You can view a sample of the photography available in the image below.

Assets are available to download for free from our online asset bank. Simply go to the asset bank website and search for the Love Seafood category. There you’ll find product shots, social media templates, sample posts, film clips and more.
Please note - you will need to create an account to access asset bank.
Watch the Love Seafood launch trailer
Get in touch
We’ve created an online form to allow businesses to sign up to receive information about Love Seafood:
You can also get in touch with the team working on Love Seafood directly by email:
- For business enquiries about Love Seafood contact: loveseafood@seafish.co.uk
- For media enquiries about Love Seafood contact: media@loveseafood.co.uk