Love Seafood consumer brand

Love Seafood is the new consumer brand from Seafish. It aims to get more people in the UK eating more seafood.
Photos of prawn and rice recipe ingredients and assembled dish in bowl with Love Seafood by Seafish logo

About Love Seafood

Launched in October 2020, Love Seafood is an ambitious long-term consumer brand to reframe the nation’s view of seafood. Replacing our old consumer brand Fish is the Dish, Love Seafood brings together seafood champions to inform and inspire the nation to enjoy a better, more balanced lifestyle.

The initiative will help consumers across the UK reconnect with seafood, by promoting the choice, convenience, taste, and its importance to balanced living. It will also provide seafood businesses with the tools to effectively communicate with consumers, enabling everyone to Love Seafood.

Love Seafood news and updates

Watch the Love Seafood launch trailer:

Watch a webinar recording from a session introducing our new Love Seafood brand to seafood businesses on 27 August 2020:

Get Love Seafood assets

We have created assets that seafood businesses can use to promote Love Seafood across your own websites and social media channels. You can view a selection of these images in the gallery below.

These assets are available to download for free from our online asset bank. Simply go to the asset bank website and search for the Love Seafood category. Please note - you will need to create an account to access asset bank.

Get in touch

We’ve created an online form to allow businesses to sign up to receive information about Love Seafood:

You can also get in touch with the team working on Love Seafood directly by email:

Follow Love Seafood on social media