Love Seafood consumer brand

Love Seafood is the new consumer brand from Seafish. It aims to get more people in the UK eating more seafood.
Photos of prawn and rice recipe ingredients and assembled dish in bowl with Love Seafood by Seafish logo

About Love Seafood

Launched in October 2020, Love Seafood represents an ambitious long-term consumer initiative, built to reframe the nation’s view of seafood. Replacing our old consumer brand Fish is the Dish, Love Seafood brings together seafood champions to inform and inspire the nation to enjoy a better, more balanced lifestyle.

The initiative will help consumers across the UK reconnect with the enjoyment of seafood, by promoting the choice, convenience and balanced living. It will also provide seafood businesses with the tools to effectively communicate with consumers, enabling everyone to Love Seafood.

Love Seafood news and updates

Get Love Seafood assets

We have created assets that seafood businesses can use to promote Love Seafood across your own websites and social media channels.

You can view a sample of the photography available in the image below.

Selection of photos showing recipe ingredients, food on table, prawn dish being cooked in a pan and recipe in oven dish
Love Seafood images available from our online asset bank

Assets are available to download for free from our online asset bank. Simply go to the asset bank website and search for the Love Seafood category. There you’ll find product shots, social media templates, sample posts, film clips and more.

Please note - you will need to create an account to access asset bank.

Watch the Love Seafood launch trailer

Get in touch

We’ve created an online form to allow businesses to sign up to receive information about Love Seafood:

You can also get in touch with the team working on Love Seafood directly by email:

Follow Love Seafood on social media