Marketing Masterclass: Restaurants responding to Covid-19

Date: 22 March 2021

Time: 11:00 – 12:30

Location: Online

Book on Eventbrite
A webinar for independent foodservice businesses – sign up to hear how two leading restaurant owners adapted to Covid-19 impacts.

Event content

Hosted by chef Mark Sargeant, this event looks at how restaurants owners adapted to Covid-19. We’ll also share examples of how foodservice businesses can engage with the Love Seafood consumer brand. 

This webinar will feature presentations from two leading seafood restaurant ownersCampbell Mickel and Bob McCoubreyBoth have both been busy during Covid-19 lockdowns. Theyll discuss: 

  • How they adapted and diversified their respective business models 
  • Adopting home delivery services.  
  • Undertaking focussed social media activity to keep customers informed and inspired.  
  • There will also be guidance on how to access and use Love Seafood marketing tools to promote your business. 

There will be time for a Q&A discussion after the presentations. 

The event is free but you need to register to book a place. Click the button above to sign up to attend on Eventbrite. 

Event content has been developed for independent restaurants in response to challenges faced by the foodservice sector over the past year. Independent fishmongers, retailers or fish and chip shops are also welcome to attend. 

About the speakers 

Mark Sargeant
Mark Sargeant
Chef

Mark Sargeant is a celebrated chef who discovered a passion for cooking and cooking well, at a young age. With a natural flair and real ambition, he dedicated himself to his craft and career. Growing up in the heart of the Kent countryside, he was exposed to and experimented with the many different fresh, seasonal fruits and vegetables, and local meat and fish available.  

Following a period of working with Gordon Ramsay, Mark opened two restaurants in Kent. Rocksalt was named: 

  • 84th best restaurant in the Restaurant Magazine Top 100 UK Restaurants  
  • Best Restaurant in Kent  
  • 5th Best Restaurant by the Sea in The Times Magazine 

His restaurants were awarded 2 AA Rosettes plus 4 AA stars for Rocksalt Rooms.  

Bob McCoubrey
Bob McCoubrey
Restaurant owner

Bob McCoubrey is the owner of Mourne Seafood Bar in the heart of Belfast. The restaurant tops most-recommended lists for people visiting the city. Like many in the industry, Bob has spent the past year adjusting to Covid-19 regulations. He closed his business and then reopened, taking part in the Government Eat Out to Help Out scheme. He also decided to open an online shop, launching Mourne At Home – which has proven to be more profitable than his restaurant. 

Campbell Mickel
Campbell Mickel
Chef and restaurant owner

Campbell Mickel is a Michelin Bib chef and owner of Merienda Restaurant in Stockbridge, Edinburgh. He also recently became the owner of Eddie’s Seafood Market in Marchmont, Edinburgh. Campbell launched an at-home dining experience from his restaurant during Covid-19 lockdown. Facing difficulties with the supply chain due to the Covid-19 situation, his attention turned to his passion for seafood and the popular Edinburgh retail seafood site, Eddie’s, which had been placed on the property market. Campbell purchased the famed fishmonger business and is now enjoying sharing his knowledge of cooking seafood with customers. 

Other Marketing Masterclasses 

This webinar is one in a series of free, online marketing masterclasses. We’re delivering these events as part of our efforts to promote and support seafood consumption in the UK. This work is driven by Love Seafood, our ambitious long-term consumer initiative. We’re targeting consumers directly and providing tools to help seafood businesses engage with their own customers. 

The webinars have been designed to give seafood businesses owners a chance to: 

  • Build marketing skills and knowledge 
  • Learn how to make the Love Seafood brand work for you 

Other events in the series are: 

Find out more or get in touch

To get in touch with our Love Seafood team email loveseafood@seafish.co.uk.