Market Research Report on Consumers and Caterers Attitudes Towards Newly Developed Oyster Products

Summary

This report sets out the findings from three group discussions held recently by Marketing Assessment Limited, in London and Weybridge, Surrey, to determine the acceptability to consumers and caterers of a range of Oyster dishes developed by the White Fish Authority. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Author

• T. Wray

Publication Reference No.

SR107

Publication date

01 March 1974