Fishbox: Satisfying consumer demands under varying supply

Summary

Fishbox is a business aiming to supply fresh fish from Scottish fishing vessels and give everyone in the UK the opportunity to have quality fish products delivered directly to their door. It received Strategic Investment Programme Funds to develop a novel method for packing fish into boxes for home delivery according to the consumers' individual preferences. This case study outlines how the idea was developed and implemented a commercial business

Author

• Emma Brown,
• William Lart

Publication date

01 August 2018