Seafood Week

Seafood Week is an annual campaign that celebrates the wide variety of fish and shellfish available in the UK and aims to get people eating more fish, more often. It is co-ordinated by Seafish as a flexible platform for organisations from all industry sectors to come together and work in collaboration to promote seafood as a good choice for consumers.

Seafood Week 2019 will run from 4-11 October
Seafood businesses big or small from all sectors of the industry – producers, processers, retailers, food service providers and independents – are invited to get involved in the UK wide campaign which is delivered from our consumer brand Fish is the Dish.

The 2019 campaign will promote and celebrate the fantastic range of fish and shellfish that UK consumers can buy and enjoy and health benefits available from this delicious protein source. It will also feature activity days on a selection of popular and lesser known species:

  • Friday 4: Mackerel
  • Saturday 5: Prawns
  • Sunday  6: Plaice
  • Monday 7: Scallops
  • Tuesday 8: Mussels
  • Wednesday 9: Hake
  • Thursday 10: Crab
  • Friday 11: Haddock, cod and pollock for fish & chips

There are a range of ways that businesses can participate – from offering promotions, to running competitions or events, as well as sharing content and stories on the ways consumers can buy, cook and dine out on great seafood on their own marketing and communication channels.

To link in to the campaign on social media, tag @fishisthedish in your posts and use #SeafoodWeek. Businesses are also encouraged to share your best fish puns when Seafood Week kicks off with #fishpunday on Friday 4 October. Our marketing team will re-share their favourite posts from the Fish is the Dish accounts on Twitter, Instagram and Facebook.

Want to find out more or get involved?
Download the Seafood Week marketing toolkit below for information on the 2019 Seafood Week themes, a social media calendar, inspiration to get you started and tips on how to get involved and share your story with local media.

Download the 2019 Seafood Week marketing toolkit

You can also download images, campaign assets and collateral and from our online asset bank.

Browse Seafood Week campaign collateral on asset bank

N.B. Before you can view or download images from our asset bank you need register for an account - to do this you just click on the link at the bottom of the Log In page.

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