Market data

An overview of the market reports and insights available to stakeholders from Seafish.

Our market analysts collate and report on a wide range of data, trends, and insight relating to the UK seafood market, ranging from landings and trade through to retail and foodservice.  This enables stakeholders to make informed decisions, allowing them to devise strategies and approaches based on robust information.

We support our stakeholders in several ways:

  • Seafood businesses can access our market reports online. We also carry out bespoke analysis in response to stakeholder enquiries. 
  • For access to reports and to register for our regular updates, please click here to subscribe to Market Insight.
  • Key information on the UK seafood market is also made publicly available in a series of factsheets. For a list of the latest factsheets click here

Our data and insights cover the following key areas: Trade, Foodservice, Retail and Shopper.


We produce an annual trade summary report and track seafood trade and supply through UK import, export and landings data from several sources:

  • (HMRC) Her Majesty's Revenue & Customs provide Seafood import and export data by species,  format and country each month. 
  • Globefish reports detail international seafood trade, supply, pricing and trends.
  • Landing and quota uptake is available from the Marine Management Organisation. (MMO).
  • Our Seafish value chain map summarises the different sectors of the UK seafood industry including purchases by UK consumers.


Through working with our research partner NPD Crest, we are able to provide a picture of the complex and evolving UK foodservice sector and the role of seafood within it. These reports and presentations provide an update on performance and opportunities by channel and are complemented by ad-hoc reports on key topics.

Retail and shopper

A complete picture of retail and shopper trends is compiled from various sources including: AC Nielsen, Kantar and the Institute of Grocery Distribution (IGD).

Monthly reports

  • Seafood retail trends including top line sales value, volume, KPI's and retailer market shares. Reports include: Industry Context, Ambient, Cod, Haddock, Pollock, Prawn, Salmon, Scampi & Langoustine, Shellfish and Smoked seafood.
  • Overall grocery retailer trends including retailers' share of total spend, the fast moving consumer goods (FMCG) and grocery markets.
  • Retailer in-store activity reports including retailers product launches, pricing and promotional activity.

Quarterly reports

  • Seafish retail summary reports combine insights from retail data, consumer trends and in-store activity to create an industry snapshot.
  • Switching reports focus on seafood sectors, segments, species, retailers and demographic profiles.
  • Protein comparison reports highlight the performance of seafood against other meat and poultry.
  • Our bi annual category reports summarise the latest trends in the UK economy & shopper confidence, shopper trends, grocery, foodservice, retail and seafood barriers to generate actionable insight.