Market data

An overview of the market reports and insights available to stakeholders from Seafish.

Our team of market insight analysts collate a broad spectrum of reports and insights relating to the UK seafood market from landing, trade, retail and foodservice perspectives. The team analyse these sources and regularly communicates relevant trends. This insight enables stakeholders to make informed decisions, allowing them to devise strategies and approaches based on robust information.

Market insights are provided to stakeholders in various ways:

  • Regular market reports are freely available online to seafood businesses. For access to these reports and monthly updates click here to register for our monthly e-alert and receive your username and password.
  • Bespoke analysis is provided directly to stakeholders in response to enquiries. To discuss your requirements please get in touch with our Market Insight Analysts Julia Brooks or Richard Watson.
  • Presentations and publications on key topics are produced and delivered as appropriate. For a list of publically available factsheets click here.

The reports and insights are based on the three themes: Foodservice, Retail and Trade.


Through working with our research partner, we are able to provide a picture of the complex and evolving UK foodservice sector and the role of seafood within it. These reports and presentations provide an update on performance and opportunities by channel and are complemented by ad-hoc reports on key topics.


A complete picture of retail and consumer shopping trends is compiled from various sources for example: AC Nielsen ScanTrack and HomeScan Data, plus retail and consumer trends overviews from the Institute of Grocery Distribution (IGD).

Our team works in partnership with data providers to produce a range of reports, which are then made available to industry:

Monthly reports

  • Seafood retail and shopper trends including top line sales trends, consumers purchase KPI's and retailer market shares. These focus on the following areas: Industry Context, Ambient, Cod, Haddock, Pollock, Prawn, Salmon, Scampi & Langoustine, Shellfish and Smoked.
  • Overall grocery retailer trends including retailers' share of total spend, the fast moving consumer goods (FMCG) and grocery markets.
  • Retailer in-store activity reports including retailers product launches, pricing and promotional activity.

Quarterly reports

  • Seafish retail summary reports combining insights from retail data, consumer trends and in-store activity to create an industry picture.
  • Seafood special reports focusing on specific seafood sectors/species/segments and providing details such as changing shopper habits and demographic profiles.
  • Protein comparison reports comparing the performance of seafood against other meat and poultry.


For a complete picture of how seafood is trading in the UK, data is collated from several sources:

  • Seafood imports and exports data from the Her Majesty's Revenue & Customs (HMRC) is updated monthly but released two months in arrears. This data offers details of seafood product imports and exports to and from the UK by country, species and product format for the current month and year-to-date, in both quantity and value. We also produce an annual trade summary presentation.
  • Globefish reports provide details regarding international seafood trade, supply, pricing and trends.
  • Seafood landing and quota uptake data for the UK from the Marine Management Organisation.
  • Seafish seafood value chain map relates to the values of the different sectors of the UK seafood industry, including purchases by UK consumers.

We also consolidate key market data into a series of factsheets which provide overviews of key sectors and species, including market performance and consumer trends.