When Seafish was established in 1981, the Fisheries Act
defined its role as 'promoting the efficiency of the seafood
industry … so as to serve the interests of that industry as a
whole' whilst at the same time giving 'regard to the interests of
consumers of sea fish and sea fish products'.
The most recent survey data reveals that fewer than one in three Britons consumes the recommended two or more portions of seafood a week, and that just over half (52%) of our population is aware of the government’s recommendation to consume seafood at least twice a week for optimum health.