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his study has been undertaken by Poseidon Aquatic Resource Management Ltd for the Scottish Fisheries Sustainable Accreditation Group (SFSAG) and was completed from January to April 2014. The aim of this work is to inform decision making processes on Marine Stewardship Council (MSC) certification, including whether fisheries should enter the MSC certification process in the first place or if currently certified fisheries should seek re-assessment (after the 5 year period of MSC certification). This report presents the findings from the first year of a study to provide an assessment of the benefits of fishery accreditation, using the MSC certified North Sea (NS) haddock fishery as a detailed case study to determine current benefits and to track benefits for the next two consecutive years (in subsequent follow-up research). The objective of the project is to identify and assess the benefits of Scottish MSC haddock certification in branded MSC and non-labelled segments of the retail and foodservice supply chains. Furthermore, indirect benefits will be explored throughout the supply chain and with other stakeholders in the seafood industry