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  • Promoting seafood

    We’re working to positively influence consumer attitudes and perceptions about seafood. Find out about our consumer campaigns and how to get involved.
  • Health benefits of seafood

    We’ve collated information and resources on the health and nutritional benefits of seafood.
  • Fish and chip industry support

    In 2016, we published research in to the nutritional profile of takeaway fish and chip portions to help the industry improve customer experience.
  • Fish and chip research methodology

    The nutritional research involved testing samples from hundreds of shops and interviews with 1,500 consumers.
  • Fish and chip portion comparisons

    We have compared the portion size and prices of takeaway fish and chips across the UK to highlight the differences between consumer experiences.
  • Tips and Advice

    Hundreds of fish and chip fans told us they love fish and chips because it is tasty and convenient, but they also want more choice and information.
  • The National Fish & Chip Awards

    The National Fish & Chip Awards were set up by Seafish to celebrate the best of the fish and chips industry in the UK.
  • Love Seafood consumer brand

    Love Seafood is our consumer marketing brand. It aims to get more people in the UK eating more seafood. Find out how your business can get involved.
  • Love Seafood Social online festival

    Our Love Seafood launch activity included an online festival which ran from Monday 12 to Friday 16 October 2020.
  • Love Seafood strategy and objectives

    Find out more about the background, plans and goals for our consumer brand, Love Seafood.
  • Spring 2021 Love Seafood campaign featuring UK species

    We teamed up with Defra to deliver additional Love Seafood marketing activity featuring species from UK waters in March 2021.
  • Marketing masterclasses for seafood businesses

    Our masterclass webinars are designed to help independent seafood businesses with your own marketing.