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Awareness flyers for fishermen, highlighting new and developing offshore industry projects.
The benefits of sustainable fisheries and the need to mitigate the environmental impacts of fishing and aquaculture are increasingly in the public consciousness. Poorly implemented, government run, command and control management schemes have often failed to curb fishing effort, prevent overfishing and avoid environmental degradation. Alternative, market based approaches have shown promise and, among these, enabling informed consumer choice in seafood purchasing can generate strong motivation for improved catching and culture practices.