National Fish & Chip Awards FAQs

The National Fish and Chip Awards are organised by Seafish each year. This page provides answers on some of the common questions.

The National Fish & Chip Awards open for entry from 1 May each year, with categories closing each month up until the end of October. Judging for the awards is staggered, with announcements made throughout the year. They are completely free to enter, with no fees or requirements to pay to upgrade your shop before entry. The awards are a great platform for the industry to celebrate success and highlight great buisnesses across the UK.   

Please Note: The decision has been taken to cancel the 2021 National Fish & Chip Awards because of social distancing required due to the COVID-19 pandemic.

How do you enter the National Fish and Chip Awards?

Entries to the national fish and chip awards can be submitted though our online entry platform. You will need to register for an awards account, by completing your business details. Entries are open from May - October with the various categories closing throughout this period. Regular updates and deadline reminders are posted on our social media channels and on the awards website, as well as in regular newsletters. 

Criteria and closing dates are available to view by signing up for an account and starting a new entry. You can save your entry as many times as you like, but entries must be submitted by 23:59 on the day the category closes. 

You will often be encouraged to provide additional supporting materials as part of your entry, so please consider photography or evidence that may be submitted alongside your online entry form. 

What are the award categories?

Within the national fish and chip awards, there are 15 award categories open for entry - in addition to our outstanding achievement award to celebrate long term commitment to the sector. We regualrly review our award categories in order to hihglight great business practices. 

The list of our current award categories are:

  • Fish and Chip Shop of the Year (Takeaway) Award
  • Fish and Chip Restaurant of the Year Award
  • Best Mobile Fish and Chip Operator
  • Best Multiple (Chain) Fish and Chip Operator 
  • Best New Fish and Chip Business
  • Best Foodservice Operator (Leisure Outlet, Cafe, Bakery)
  • Drywite Young Fish Frier of the Year Award
  • NFFF Quality Award Champion
  • Best Staff Training and Development
  • The Field to Frier Award (Potato Sustainability)
  • Best Marketing Innovation
  • The Good Catch Award (Seafood Sustainability)
  • Best Menu Development and Innovation 
  • Best Use of UK Seasonal Seafood

How can you contact the National Fish and Chip Awards?

If you have any enquiries about the fish and chip awards, then please do not hesitate to get in touch with a member of the awards team. We can be reached on the following email address or via social media: 

fishandchips@seafish.co.uk

We are always keen to support entries from new or returning businesses, and respect feedback on the awards and our continuing commitment to the industry. We aim to respond to all enquiries within 3-5 working days during busy periods. 

Why should you enter the awards?

No matter how far you get in the awards process, taking part can be excellent for business performance and development. From free mystery dining reports, to continued media coverage and support from sponsors, the awards offer a unique opportunity to learn about your business and drive positive change.

Entering the awards is completely free and an easy process and the accolade of being judged as one of the best fish and chip shops in the UK can have a huge positive impact on your business. Fish and chips are iconic within the UK and as such, local media are always interested in covering local participation in the National Fish & Chip Awards.

As well as the potential boost to business by entering and being shortlisted for one of the awards, there are also opportunities to travel and learn, with all expense-paid study trips to learn more about the seafood supply chain. 

What is the judging process?

The National Fish and Chip Awards are judged using the following stages of judging, with this process regualrly reviewed by an independent judging panel made up of industry experts:

  • Stage One: Online Entry Submission (including supporting evidence, photography & more).
  • Stage Two: Mystery Dining Visit.
  • Stage Three: Internal Audit by industry experts.
  • Winners Announced and feedback provided to entrants.

As part of the takeaway award, we have additional judging rounds for top 20 shops, and a presentation from the final top 10 shops in order to decide the overall champion. The initial stage of judging in the national fish and chip awards is based on the text based answers provided in the online submission form. At this stage, judges will assess the response to the criteria and give marks based on how effectively the shop or business have evidenced their commitment to a quality product and service.

General enquiries about the judging process for the awards can be sent via email to fishandchips@seafish.co.uk 

What sponsorship opportunities are available?

Becoming a sponsor of the National Fish & Chip Awards offers a unique business development opportunity and the chance to be associated with one of the most prominent and respected seafood industry events in the UK.

The awards offer a unique platform for delivering your messages to the fish and chip industry. Sponsorship can enhance your company’s visibility by getting your brand in front of thousands of industry professionals. You will also gain valuable opportunities to create new business within the industry. We will look to create dedicated features in awards announcements, newsletters, press coverage and social media. We offer a range of sponsorship opportunities, from award category and event sponsorship to partnerships and campaign messaging.

Where can I find the previous shortlists and award winners? 

Shortlists for the award categories and released on a rolling calendar within the awards competition period (May - October) in order to maximise opportunities for media relations and also to increase awareness and interest in the awards. 

Shortlists are regularly released on our website, on socila media and via our regualr newsletters. The full list of the most recent finalist shortlists can be viewed by visiting the Award Shortlists and Previous Winners page.

Our overall award winners are announced at the final ceremony which is held in London each January. 

Who are our supporters? 

The national fish and chip awards are supported by our key industry partners, with an ongoing commitment to development and transparency through our fish and chip awards steering group. 

The group is made up of a number of key members of the fish and chip trade who help us to make effective decisions about the awards and to drive positive change in the industry. Meetings are held three times a year, where comments and feedback can be discussed in a constructive manner. These members include organisations such as NEODANFFF & AHDB.

What are the minimum quality requirements for a shop to enter? 

The national fish and chip awards are all about celebrating excellence in the industry, and therefore, minimum requirements must be met in order to progress an entry forward. When visited by the mystery diner for scoring, if a shop does not meet the required minimum levels expected then we reserve the right to remove a high scoring online paperwork submission from the entries.

For more information about the national fish and chip awards, please feel free to get in touch with us on fishandchips@seafish.co.uk or visit the homepage of the national fish and chip awards

Contacts

For general enquiries about the National Fish & Chip Awards contact:

fishandchips@seafish.co.uk

or

Andy Gray
Trade Marketing Manager
m:
07876 035 767