Promoting seafood through trade and consumer events

We are currently reviewing our presence at consumer marketing events and our business to business trade marketing activities.
Photo showing crowd watching a cooking demonstration at the 2019 Dorset Seafood Festival

Why we’re reviewing our activities

Seafood events were heavily impacted during the global Covid-19 pandemic. The majority of annual seafood festivals in the UK were cancelled in 2020 and many are postponed this year.

We have cancelled our activity related to these events and other trade projects, such as the National Fish & Chip Awards for 2021. We’re now planning how we will engage with consumer events and deliver trade marketing activity in future.

As a public body, it’s our duty to find the most effective and efficient ways to deliver benefits for seafood businesses. All our marketing work feeds into our purpose - to support a thriving seafood industry in the UK.

Our events planning also fits into our Love Seafood strategy, helping to change attitudes and perceptions about the value of seafood in our diets. You can find out more about Love Seafood from the links below:

We’re engaging with seafood businesses to help ascertain what will work best for industry moving forward. Our ambition is to produce revised plans, supported by the sectors they represent, to inform our events calendar from March 2022 onwards.

Photo showing lots of people sat around tables in front of the stage at the National Fish & Chip Awards ceremony in January 2020.

Survey on trade events

Earlier this year we carried out a survey and asked for views from across the seafood sector in the UK to help develop a revised proposal for our trade marketing activities. This was facilitated by an independent survey management company, White Space Strategy.

We are now analysing the responses we received. This insight will feed into a proposal on how we deliver B2B activities to align with our strategic objectives going forward. The proposal will be presented to our Sector Panels for discussion and review. After this we will develop implementation plans to fit with available budget and resources.

Get in touch

If you represent a seafood business in the UK and would like to share your thoughts we’d love to hear from you.

To get in touch please email