Promoting seafood at consumer events

Seafood events have been heavily impacted during the global Covid-19 pandemic.

The vast majority of annual seafood festivals in the UK have now been postponed until 2021 due to Covid-19 restrictions. As a result we’ve had to cancel our annual Seafish activity related to these events – as well as other projects such as the National Fish & Chip Awards and the Seafood Restaurant of the Year competition.

How we’re responding

We’re currently looking at our past calendar of events, and thinking of ways in which we can continue to support industry in a world where the format of ‘real world events’ has changed considerably.

We’re going to spend October to December 2020 engaging with you, our seafood business contacts, to ascertain what will work best for industry, moving forward. Our ambition is to produce plans, supported by the sectors they represent, in early 2021 for future business events. These will then form part of the calendar of activity for our new financial year, from April 2021 onwards.

It’s our duty as a public body to find the most effective and efficient way to deliver benefits’ to businesses and all of this work feeds into our purpose - to support a thriving seafood industry in the UK. Our events plans will also fit into the overall strategy of Love Seafood – helping to change attitudes and perceptions about the value of seafood in our diets.

In the meantime, we are continuing to deliver campaigns and online activity to encourage consumers in the UK to eat more fish and shellfish via Love Seafood:

Get in touch

If you represent a seafood business in the UK and would like to share some thoughts then we’d love to hear from you.

To get in touch with our team please email

Watch videos from previous events

Watch our videos with highlights from the Whitby Fish and Ships Festival and the Dorset Seafood Festival in 2019.