Marketing masterclasses for seafood businesses

Our masterclass webinars are designed to help independent seafood businesses with your own marketing.

So far we’ve delivered three free online sessions designed for independent restaurants, fishmongers and retailers and fish and chip shops. You can find out more about each of the webinars and watch recordings from the sessions below.

This work is driven by our Love Seafood consumer initiative, which leads our efforts to promote and support seafood consumption. As well as targeting consumers directly we also provide marketing tools and resources for businesses. You can access more tools on our Love Seafood consumer brand webpage.

Maximising social media for business

This webinar offers insight on common queries about using social media for business. It sets out to give you the knowledge to execute simple but effective social media strategies to help grow your online presence. 

It’s hosted by our Head of Marketing Greg Smith and features a presentation by Leah Silverlock, Social Media Manager at creative agency John Doe.

Topics covered in the presentation include:

  • Technical information about social media platforms
  • Tactics to increase your social media following and business enquiries or sales through social media
  • How to use Love Seafood assets to support your own social media presence and profile

This webinar took place on Thursday 11 March 2021. A recording of the webinar is embedded below. You can also watch it on our YouTube channel or download a transcription.

An intro to local search engine optimisation

Local search engine optimisation (SEO) brings huge potential for businesses, but it can be confusing to know where to start. This webinar explains what SEO is, how to find out what your customers are already searching for, and how to get started with Google MyBusiness and SEO on your website.

It's hosted by our Head of Marketing Greg Smith with a presentation by Melissa Rynn, Digital Innovations and Insight Director at creative agency John Doe. 

Topics covered in the presentation include:  

  • What is search engine optimisation (SEO)? 
  • How to find what your customers are searching for  
  • How to set up a Google MyBusiness account  
  • The basics of SEO for your website  
  • Free tools to get you started 
  • How Love Seafood assets and tools can support your marketing

This webinar took place on Thursday 18 March 2021. A recording of the webinar is embedded below. You can also watch it on our YouTube channel or download a transcription.

Restaurants responding to Covid-19

Hosted by chef Mark Sargeant, this webinar looks at how restaurants owners adapted to Covid-19. It features presentations from two leading seafood restaurant owners, Campbell Mickel and Bob McCoubrey. Both have both been busy during Covid-19 lockdowns.

In the session they discuss:

  • How they adapted and diversified their business models
  • Adopting home delivery services
  • Undertaking social media activity to keep customers informed and inspired

This webinar took place on Monday 22 March 2021. A recording of the webinar is embedded below. You can also watch it on our YouTube channel or download a transcription.

Get in touch

If you have questions about the webinars, or suggestions for topics you’d like us to look at in future please contact us on loveseafood@seafish.co.uk.