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The European Nutrition and Health Claims Regulation EC 1924/2006 (NHCR), came into force on 1 July 2007. It controls any nutrition, health and disease reduction claims made about a food. There was a transition period for the implementation of this Regulation. Officially, the list of nutrient claims permitted under the Regulation became effective on 19 January 2010, meaning that claims not on the Regulation annex are now illegal. The document has been produced to give guidance on the health and nutrition claims that have been approved, or are likely to be approved, and which may be useful in seafood promotion. It is intended as a guide to the rules and criteria related to making approved claims.