Fish and chip businesses serve their communities with tasty, nutritious, convenient, value for money food. Yet, the number of visits for fish and chips across food service channels in Great Britain has been in decline since 2010. This is due to increased competition from other takeaways that offer more choice and a greater selection of healthier options. Following the biggest in-depth consumer and industry research undertaken, we can now offer fish and chips businesses information that will help you understand what your customers want, drive additional business and grow your profits.

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Fast Fish & Chip Facts


independant fish and chip shops are estimated to be operating in the UK

382 million

portions of fish and chips are eaten every year in Great Britain

£1.2 billion

spent annually on fish and chips in the UK


of people visit fish and chip shops every year


portions of fish and chips were served in one day Marini's in Glasgow back in 1999. This is still a world record


of people who buy fish and chips buy it as a family meal to eat at home

The Research

This research is intended to help fish and chip shop operators make informed decisions concerning the nutritional value of fish and chips and for them to consider the business growth opportunities that exist as a result of such consumer insight.

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