Fish and chip businesses serve communities with tasty, nutritious, convenient food that's great value for money. Yet, the number of purchases of fish and chips across food service channels in Great Britain has been in decline since 2010. This is due to increased competition from other takeaways that offer more variety and a greater selection of healthy menu choices. Following the largest scale in-depth consumer and industry research undertaken by seafish, we offer fish and chips businesses information that will help them understand what customers want, to help drive additional business and grow profits.

Looking for the National Fish and Chips Awards page instead? Click the link below:

National Fish & Chip Awards

Fish and Chip Initiatives

With over 10,000 Fish and Chip Shops in the country, helping to promote business across this sector is an important goal for Seafish. We support the industry with a variety of projects and initiatives.

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Fast Fish & Chip Facts


independent fish and chip shops are estimated to be operating in the UK

382 million

portions of fish and chips are eaten every year in Great Britain

£1.2 billion

spent annually on fish and chips in the UK


of people visit fish and chip shops every year


portions of fish and chips were served in one day Marini's in Glasgow back in 1999. This is still a world record


of people who buy fish and chips buy it as a family meal to eat at home

The Research

This research is intended to help fish and chip shop operators make informed decisions concerning the nutritional value of fish and chips and for them to consider the business growth opportunities that exist as a result of such consumer insight.

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