Consumer report Chilled vs Frozen Research

Summary

To gain a thorough understanding of the differences in consumer perceptions and attitudes towards chilled and frozen seafood products. Specifically to identify, current attitudes and perceptions towards chilled and frozen seafood, current usage of chilled vs. frozen seafood, ascertain any difference in shopping behaviour when purchasing in each category, understand what consumers know about chilled and frozen seafood in general and ascertain current knowledge and understanding of the supply chain,

Author

• J.R. Gifford

Publication date

01 January 2010