Selling directly to consumers

Coronavirus is having a major impact on UK seafood supply chains so we have worked with Mindfully Wired Communications to produce guides and promotional materials to help fishermen sell directly to consumers.

Guides on direct selling for fishermen

Fishermen can sell certain types of seafood to directly to consumers for their own personal consumption. This means where it is going to be eaten by a customer and their family and not sold on to anyone else. We’ve created guides to explain what you need to do to meet the regulations. They also highlight the food safety requirements that apply. Guides for England and Scotland are available to download below. Further guidance for Northern Ireland and Wales will be added here shortly.

Download quayside sales guide for England
Download quayside sales guide for Scotland

Social media workshops

We’re partnering with Mindfully Wired Communications to host free social media workshops for UK seafood businesses. Open to fishermen, merchants, fishmongers, marketing teams, business owners, and supportive family members, the two events aim to help enhance direct sales of UK seafood through professional social media use.

For those new to social media, the Social Media for Beginners: Getting Started with Online Marketing workshop on Friday 22 May will offer training on setting up and using accounts, creating professional content, connecting with customers and building followers.

Anyone who already has a good grasp of the basics, or who attended the previous session, is welcome to join the Social Media Marketing: Tools to Boost your Online Impact workshop on Thursday 28 May. This will provide more detailed training, including how to schedule posts and broaden your online presence.

Each workshop will last 45 minutes and be followed by an interactive question and answer session during which attendees may address any specific queries they have in a clinic-style format. Spaces are limited to 25 per workshop and those wishing to attend are asked to sign up in advance. A waiting list will be available, with the possibility that events will be repeated if interest is strong. 

Materials to promote direct selling

Posters
We’ve created posters which can be used to promote direct sales from the quayside. The artwork files for the posters are available to download from the links below. For each design there is a pdf version that’s suitable for printing and a png version that’s suitable for online use.

Download the posters from Dropbox

The posters have a space where you can add your contact details. If you’re printing them out you can do this with a maker pen. If you’d like to use them online you can add text with an adobe pdf editor. If you need help with this email seafish@seafish.co.uk with a note of your contact details and which poster you’d like and we’ll send you a personalised artwork file. We can also provide artwork which is branded with an organisation’s logo on request. Please note we will manage requests for this as quickly as possible within normal working hours.

Social media graphics
We’ve also created some graphics that you can use on your own social media platforms. These are available to download from the folder here:

Download the social media graphics from Dropbox

Guide for fish vans

The guide below provides advice to mobile fishmongers (also known as fish vans) on the steps you should take to make sure you meet all the requirements that apply to food businesses. It is relevant if you are buying seafood products from auctions, merchants, or directly from vessels on the quayside and then selling the product to customers. It covers what you need to do to register as a new business; to ensure you meet food safety requirements around food hygiene, product storage, labelling; and to adhere to waste management requirements. Guidance on additional measures relating to COVID-19 is also provided.

Download the mobile fishmongers guide

Fish is the Dish listings for online suppliers

On our Fish is the Dish website we share details of specialists suppliers who can deliver seafood with consumers. You can view the listings on the Buying Online webpage – if you would like to be added as a supplier contact our Fish is the Dish team.

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