Fish is the Dish

The Fish is the Dish initiative by Seafish was designed as a hard-working digital campaign to show consumers why they should eat more seafood, more often.

The platform ( offers a wide variety of seafood recipes, created using the insight and expertise of renowned chefs and nutritional experts who promote how quick, easy, tasty and healthy seafood is. There is also a host of information on different species, seafood articles and ‘How To’ guides to assist with buying, storing , preparing and cooking seafood.  

Fish is the Dish has more than 165,000 social followers across multiple platforms meaning that consumers can engage with the initiative in different ways whether it is via an on trend video, image or discussion and help spread our message; that seafood is the way forward.

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