Promoting Seafood


Enjoy Fish & Chips free toolkit to suit changing customer needs

27 February 2018  |  Promoting Seafood

Seafish and the Agriculture and Horticulture Development Board (AHDB) are offering free toolkits to help fish and chip businesses make the most of changing market needs.

Recent research from the Enjoy Fish & Chips project asked customers how they want to enjoy the nation's favourite meal, finding many customers want varied portion size options and clearer nutritional information.

With these in mind a free toolkit has been developed to clearly convey messages and engage with consumers. 

Available on a first come, first served basis to all fish and chip businesses, the toolkits include:

  • Enjoy Fish & Chips Nutrition Project Report -Does Size Matter
  • Enjoy Fish & Chips project business case study
  • Enjoy Fish & Chips project Social Media Guide
  • USB stick with a selection of pre-loaded static and animated social media assets ready for use
  • 2 x A3 Enjoy Fish & Chips posters for use in-shop
  • 2 x A4 Enjoy Fish & Chips posters for use in-shop

The first 500 toolkits to be claimed will also contain a Drywite stainless steel mesh fish drainer.

Many businesses have already begun using the toolkit and say they are making a positive difference in how they operate:

"The take away for us from the toolkit report is for us to promote our portion sizes as just that - we have previously tended tend to use terminology like 'senior meal' and 'kids meal' where we now think something like: mini, small, medium, large may now be more appropriate."

Fryz Fish & Chips, Peterborough, Cambridgeshire

"The rack provides for me the perfect scenario where I cook fish to fill the rack and it keeps my fish fresh and crisp - it also limits the amount that my frier puts on display ensuring we are cooking less, more often and thus ensuring a good quality product. The pack of advertising materials is good - the thing many fish and chip shops lack is factual communication with customers - many consumers are led to believe that out of all available takeaways, that fish and chips is the least healthy, when in fact it is one of the healthiest options."

Fourways Fish Bar, Kirkliston, West Lothian.

"The research report was excellent and I have used it with our staff for training purposes and to ensure we strive to improve our product offering to our customers - more portion sizes and choice. The nutritional composition information was also excellent."

Corries Cabin, Cowes, Isle of Wight


Toolkits can be ordered at or by emailing your contact name, business name and full postal address to

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