Industry get sneak preview of new consumer brand ahead of October launch

Webinars for seafood businesses share details on how to get involved in our new consumer marketing brand.

We're preparing to launch a new consumer brand on 1 October, kick-starting a 20-year drive to positively influence people’s attitudes towards seafood.

We are introducing ‘Love Seafood’ to the seafood industry during a series of webinars, allowing businesses to hear from our marketing team on the new initiative's vision and strategy and how businesses can get involved. The webinars are a chance to get a first look at the brand’s visual identity.

Love Seafood aims to engage consumers across the UK to connect with seafood, by promoting the great taste, variety of choice and convenience - all essential to enjoy a better life.

Graphic with fish dish and Love Seafood branding

Greg Smith, Head of Marketing at Seafish, said:

We’re incredibly excited for our new brand to have its debut to industry on our webinars, ahead of its consumer launch in early October.

"The webinars are open to all seafood businesses – from retailers to restaurants and fish and chip shops. We hope to get industry as excited about Love Seafood as we are.”

“As we move toward a ‘new normal’, Love Seafood is an opportunity for the industry to engage more effectively with the nation and inspire the country to eat and enjoy more seafood. Ahead of the launch, we're providing information on the tools that will be available to help seafood businesses make the most of the new brand. There are many ways for seafood businesses to get involved, including the opportunity to become a ‘Seafood Champion’.”

The webinars took place at the end of August but are available to watch below or on our Youtube channel. 

Industry can get a sneak peek of Love Seafood. The new consumer brand by Seafish launching on 1 October 2020.