What we do

We work with retailers to ensure that seafood remains a top choice with consumers.

Like all food groups, seafood consumption is affected by health trends, supply chain issues, the financial climate and the weather. That's why we work closely with retailers to help inform their buying and selling decisions.

Seafish supports the retail sector by providing up-to-date business support informed by tailored market data, consumer research and strategic forecasting.

Information for retailers on sourcing sustainable seafood is available online and we also offer advice on packaging and labelling seafood.

Seafish run regular advertising and promotion campaigns as well as specific media campaigns highlighting key species and health benefits.

We also offer a range of training opportunities for retailers, including specific courses on seafood handling and staff training, as well as access to recognised quality assessment schemes.