Market demand

The fishing industry is potentially losing significant value by failing to develop markets for edible or otherwise usable species, and by not capitalising on the possible value of sustainably or locally caught species.

This failure to develop markets contributes to the potential for discarded fish, with effort being focussed on a small number of species. The retail sector is actively working towards bringing under-utilised species to the market and chefs have an important role to play in creating new dining experiences. Defra has been working with industry to influence the market, remove barriers and create new incentives to improve sustainability for edible, under-utilised species through the Fishing for the Markets initiative.