Promotional materials

We run promotional campaigns to raise awareness of the health benefits of delicious, sustainably-sourced seafood.

In the 2009-2010 financial year, this promotional activity generated more than 180 million opportunities to see the message 'enjoy seafood twice a week' in the media.

We deliver a year-round campaign about the health benefits of seafood to consumers, designed to support the UK government's advice to consume two portions of seafood a week, one of which should be oily fish. Find the latest schedule for this campaign or download some of the campaign materials to request printed copies of these materials.

What is '2 a week'?
The UK Scientific Advisory Committee on Nutrition has recommended that all adults should eat at least two portions of seafood every week, at least one of which should be oil-rich. This is endorsed by experts at the Food Standards Agency, the British Heart Foundation and the British Nutrition Foundation.

Seafood health and nutrition packs
Our new seafood health and nutrition packs include promotional posters, recipe ideas, '2 a week' window stickers and leaflets on the health benefits of eating seafood and sustainable fishing.

Social networking sites Twitter, YouTube and Facebook are useful channels for targeting consumers from around the UK and beyond. Our 'seafood2aweek' page on Facebook has a growing following and we also have a seafood2aweek page on Twitter for regular updates on seafood, sustainability and development.

Media campaigns
We devise and execute themed media campaigns in national and regional media to promote the health benefits of seafood.

For further information contact:

Roger Forbes,
Marketing Communications Executive
e: r_forbes@seafish.co.uk
t: 0131 524 8637