Understanding the consumer
Our consumer research allows both larger retailers and smaller firms to better understand the way seafood consumers make purchasing decisions with a view to selling more seafood all year round.
Seafood is a unique product with diverse species, interesting products, and proven health benefits - it has many advantages compared to other proteins. Our research shows that communicating these benefits is crucial, as consumers place price firmly at the top of their shopping list.
Other recent consumer research projects include investigation into consumer attitudes to sustainably sourced seafood; response to the '2 a week' message and why people choose to eat seafood out of home.
To find out more about how your company can benefit from our consumer research, contact:
Seafood and Health materials
We run various forms of seafood campaigns for the retail sector, focusing on the '2 a week' message.