SWAC strategy, projects and reports

Seafish undertakes projects on behalf of the Welsh seafood industry, as directed by the Seafish Wales Advisory Committee (SWAC).

Information about Seafish projects and outputs in Wales can be found below.

Wales Seafood Strategy

The Wales Seafood Strategy was developed by SWAC in close collaboration with Seafish and Welsh Government. The Strategy outlines the seafood industry's vision for a thriving, vibrant, safe, and sustainable seafood industry for Wales, with targets for 30% sustainable growth by 2025.

The Strategy presents six High Level Objectives that will contribute to achieving the overarching vision and targets:

  1. Maximise the economic and environmental performance of existing fisheries,
  2. Expand sustainable aquaculture production,
  3. Explore opportunities for new sustainable fisheries,
  4. Add value to fisheries and aquaculture products,
  5. Improve fishing safety and attractiveness of seafood industry as a career option

The Strategy identifies that the following key actions are required to deliver the above High Level Objectives:

  • Establish a robust evidence-base for sustainable growth,
  • Ensure regulatory frameworks and their interpretation are evidence based and fit-for-purpose,
  • Facilitate sustainable investment and growth through improved access to capital, business support, and training,
  • Promote the quality, provenance and sustainability of Welsh seafood products to enhance reputation and improve access to markets.

The Strategy can be viewed here in Welsh and English.

Current SWAC Projects

Improving fishing safety in Wales

Seafish are working closely with the Welsh Fishing Safety Committee (WFSC), Royal National Lifeboat Institution (RNLI) to improve the safety of Welsh fishing vessels and fishermen whilst working at sea. Two projects are currently underway:

'WFSC Essential Safety Equipment' project

With the support of Seafish, the Welsh Fishing Safety Committee (WFSC) is offering owners of active, commercial Welsh-licensed Fishing Vessels grant-aided Personal Flotation Devices (PFDs) with integrated Personal Locator Beacons (PLBs) at a heavily discounted rate. Further information is available here.

'Wales Fishing Safety Awareness' project

This two year industry-led, insight-driven programme of communication and engagement activity is designed to increase commercial fishermen's awareness of key health and safety issues, and improve the safety culture of the Welsh fishing fleet. The project will be led by Lee Haigh, Seafish's newly appointed Wales Fishing Safety Officer.

Wales Seafood Industry Dashboard

Seafish are developing an online Wales Seafood Industry Dashboard to improve accessibility to key information about the Welsh seafood industry and present a high level summary of the Welsh seafood industry's progress against the targets of the Wales Seafood Strategy. The Wales Seafood Strategy identifies the Seafish Wales Advisory Committee's (SWAC) vision for a thriving, vibrant, safe, and sustainable seafood industry in Wales and sets out targets for 30% sustainable growth in seafood production and economic value by 2025, as well as targets for increasing employment and improving fishing safety.

Welsh Seafood Market Development and Growth Project

The Welsh Seafood Market Development and Growth project is an innovative EMFF-funded initiative led by Menter a Busnes and supported by Seafish. The project aims to facilitate the development of domestic and international markets for Welsh seafood via a number of activities, including the development of clear Welsh seafood brand values, improving understanding of current market needs and increasing marketing expertise within the sector. Project objectives and delivery will be advised by an Industry Project Steering Group and the Seafish Wales Advisory Committee (SWAC).

SWAC reports and outputs


Other Seafish-supported publications relevant to the Welsh seafood industry