Seafood Week is designed to get more people eating more fish more often. The campaign is co-ordinated by Seafish as a flexible platform for businesses and organisations to get involved no matter where they are in the supply chain.
Seafish celebrated Seafood Week from 9-16 October 2015 for the first time since 2007, giving the entire seafood industry the opportunity to promote their work, companies, and brands. This led to a wide range of events and special offers for consumers, as well as extensive national and regional media coverage.
Seafood Week 2015 - the results
• The campaign was estimated to be worth up to £18million to industry.
• The Co-operative announced 'double-digit' increase in fish sales.
• 100,000 Seafood Week stickers on supermarket packs.
• 550 fishmonger packs issued - including 120 to mobile mongers.
• Every £1 spent for Seafood Week brought an estimated return benefit of between £25 and £64 - leading to Seafood Week being awarded a 'very high' value for money rating from best value specialists eftec.
Seafish established significant links with major supermarkets such as The Co-operative Food, Morrisons, Aldi and Sainsbury's, as well as household names from across the seafood industry such as Young's, Loch Fyne, and Yo! Sushi, who were all active Seafood Week partners.
Award-winning foodservice businesses such as National Fish & Chip Awards winners Frankie's, and Seafood Restaurant of the Year champions Gamba also got on board.
If you would like to know more about Seafood Week 2015 simply read our final evaluation report.
To find out how your business can get involved with Seafood Week 2016 (7-14 October), simply head over to www.seafoodweek.co.uk and complete the form at the bottom of the page. We'll keep you posted by email in the run up to this fantastic eight day-long focus of activities.