Seafood Week

Seafood Week is an annual campaign aimed at getting more people to eat more fish, more often. Seafish runs the eight-day celebration every October and highlights the variety and quality of fish and shellfish on offer in the UK. The campaign is co-ordinated by Seafish as a flexible platform for businesses and organisations from across the industry and throughout the supply chain to get involved. In 2015, Seafish appointed independent best value experts to estimate the worth of Seafood Week for industry. The result revealed that for every £1 Seafish spent (direct costs and staffing) the estimated return benefit of between £25 and £64.

SeafoodweekmusselsSeafood Week 2017: 6-13 October

Now in its third year since Seafish reintroduced Seafood Week back into the nation's calendar, the 2017 event will be bigger and better than before. Seafish is looking for even more new partnerships with major brands to join with existing supporters to make Seafood Week 2017 a great opportunity for the seafood industry. Businesses across the whole supply chain will be tempting consumers with great ways to buy, cook and dine out on great seafood choices, while also championing the nation - through their own marketing channels - to eat more seafood, more often.

Seafood Week will once again start with the popular social media campaign #fishpunday (6 October 2017) which will encourage the public to take part online, and give businesses the opportunity for their brands to be more visible to potentional customers. A different species will be celebrated on each day of Seafood Week, with alternatives also promoted to ensure that consumers are made aware of the great choice and quality available in the UK.

If you would like to find out more about Seafood Week, take a look at our presentation.

Year on Year Growth of Seafood Week (2016 v 2015)

  • 72% uplift increase in media figures from 76 million to 130 million
  • 21% uplift in web traffic from 46,760 to 56,705
  • 56% uplift in social media impressions for #seafoodweek from 53.8 million to 86 million
  • 68% uplift in social media impressions for Fish is the Dish's own social media impressions
  • 52% uplift in Twitter users from 4,457 to 6,767
  • 27% uplift in social media impressions from 11.5 million to 14.6 million

FishpundayTo find out how your business can get involved with Seafood Week, visit or contact Seafish's Marketing Manager Heather Middleton