Seafood Week

Seafood Week is an annual campaign aimed at getting more people to eat more fish more often. Seafish runs the eight-day celebration every October and highlights the variety and quality of fish and shellfish on offer in the UK. The campaign is co-ordinated by Seafish as a flexible platform for businesses and organisations from across the industry and throughout the supply chain to get involved.

SeafoodweekmusselsSeafood Week 2016 - October 7-14

New partnerships with major brands will join with existing supporters to make Seafood Week 2016 the biggest and best it has been to date. Businesses across the whole supply chain will be tempting consumers with great ways to buy, cook and dine out on great seafood choices, while also championing the nation - through their own marketing channels - to eat more seafood, more often. Seafood Week will once again start with the popular social media campaign #fishpunday which will encourage the public to take part online, and give businesses the opportunity for their brands to be more visible to potential customers. A different species will be celebrated on each day of Seafood Week, with alternatives also promoted to ensure that consumers are made aware of the great choice and quality available in the UK.

If you would like to know more about Seafood Week 2016 look at our attached presentation.

Seafood Week 2015 - the results Seafish celebrated Seafood Week in October 2015 for the first time since 2007, giving the entire seafood industry the opportunity to promote their work, businesses, and brands. This led to a wide range of events and special offers for consumers, as well as extensive national and regional media coverage.

  • Seafood Week rated as worth up to £18 million to the industry.
  • The Co-operative announced 'double-digit' increase in fish sales.
  • Every £1 spent for Seafood Week brought an estimated return benefit of between £25 and £64.
  • Campaign shortlisted for 10 marketing awards.

FishpundayTo find out how your business can get involved with Seafood Week, visit or contact Seafish's Marketing Manager Heather Middleton