Seafood for health

As well as offering great flavours and tonnes of variety, seafood will help to keep you in good health.


Seafish launched a brand new health campaign in February 2017 to encourage people to eat the recommended two portions of seafood a week. Fish 2 a week is a year-round campaign that aims to increase the consumption of fish and shellfish by UK consumers, by raising awareness of the recommended amount people should eat, and highlighting the health benefits this behaviour brings.

Currently, consumers in the UK eat on average only one portion of seafood a week (1.13 portions) which means that most people aren't eating the amount recommended by health professionals. By encouraging the general public to increase their consumption by this achievable amount, the nation's general health would improve dramatically.

Ahead of the campaign, Seafish commissioned consumer research to find out about the general public's awareness of the health benefits of seafood, as well as their eating habits. Here are some of the headline results:

  • 72% of UK adults do not know that it is recommended that they eat two portions of fish a week, one of which should be oily.
  • Almost a third (32%) of UK adults who eat one or less portions of fish a week claim that it is the cost of fish that  prevents them from eating more fish.
  • Of those UK adults who  eat at least one portion of fish a week, 43% are doing so as they "try and have a balanced diet" and 35% do so because of the "general health benefits of eating fish".
  • Almost a quarter (24%) of UK adults know that omega-3 is one of the health benefits of eating fish. 15% say that it is good for you because it is low in fat and 15% mention fish oils/ oils or essential oils. 13% say it is a good source of protein and 11% describe fish as brain food.
  • When prompted, 50% of UK adults see fish as having healthy heart benefits. 49% say that fish contributes to healthy skin, hair and nails and 48% that it helps contribute to the maintenance of normal brain function. 28% associate fish with maintaining healthy blood pressure and 23% that it helps maintain healthy vision.
  • When told of the multitude of health benefits of fish 66% of UK adults agree that hey are encouraged to eat more fish than they already do and 78% agree that they feel encouraged to specifically eat two portions of fish a week. This demonstrates that once people are made aware of the many health benefits of eating fish they are encouraged to up their intake.

Seafish's marketing and communications team launched Fish 2 a week to continue the momentum created by the award-winning Superfishoil campaign which ran from 2014 until the summer of 2016. Superfishoil focused mainly on the benefits of omega-3, and you can find out more about that health marketing activity here.

Fish 2 a week represents an opportunity to encourage more people to eat more fish more often and is a genuine chance to showcase the health benefits, variety and quality of produce in the UK.

Visit the Fish 2 a week website at www.2aweek.co.uk and find out about a marketing toolkit which is packed full of ideas and resources by clicking here.

The Seafish Fish and Chips Nutritional Analysis & Consumer Preferences Project

The Seafish Fish and Chips Nutritional Analysis & Consumer Preferences project has been developed to help fish and chip shop operators make informed decisions concerning the nutritional value of fish, chips and mushy pea meals.

What's in seafood?

One of the major benefits of eating seafood is that it’s packed with vitamins, minerals and other nutrients that keep our bodies in good working order.

Health benefits

Research has shown that eating fish and shellfish regularly is beneficial to our bodies in many ways; here are ten great reasons to introduce a little more seafood into your diet.

Seafood during pregnancy

Some women worry that eating seafood during pregnancy can be harmful; in most cases, this isn’t true. Seafood is actually very good for your baby – there are just a few kinds of fish that should be limited or avoided.

Two portions a week

Due to the large numbers of essential nutrients contained in fish and shellfish, many experts recommend that we try to eat at least two portions of seafood every week.

Nutritional advice

Ray Rice is a food scientist and a recognised authority on the health effects of omega-3 polyunsaturates. Having lectured internationally on the subject of fish nutrition for over 20 years, Ray offers us his take on seafood and nutrition.