Event content
This event will offer insight on common queries about using social media for business. It aims to give attendees the knowledge to execute simple but effective social media strategies, so you can grow your online presence. It will also explore how the Love Seafood by Seafish marketing tools can support businesses with their social activities.
The webinar will be hosted by our Head of Marketing Greg Smith. It will feature a presentation by Leah Silverlock, Social Media Manager at creative agency John Doe. The presentation will cover:
- Technical information about social media platforms
- Tactics to increase your social media following and business enquiries or sales through social media
- Examples of how you can use Love Seafood assets to support your own social media presence and profile.
There will also be time for a Q&A discussion after the presentation.
The event is free but you need to register to book a place. Click the button above to sign up to attend on Eventbrite.
Event content has been developed for independent seafood restaurants in response to challenges faced by the foodservice sector over the past year. Independent fishmongers, retailers or fish and chip shops are also welcome to attend.
About the speakers
Greg Smith works at Seafish as Head of Marketing, where he’s resided since 2018; leading a quest to get the nation eating more seafood, more often. Before moving into a world of fish and shellfish, Greg spent more than a decade working in creative agencies, developing and managing marketing campaigns with clients like Burger King, Radisson hotels and ACCA.
Greg’s talent lies in building strong brands and teams; ensuring the customer, and solid insight, are at the heart of everything he does. If he could take anyone for a beer, he’d ask Martin Scorsese – as Greg reckons he’s one of the world’s greatest storytellers. Something every good marketeer should be!
Leah Silverlock is an experienced and respected social media specialist whose portfolio includes high profile campaigns on the global stage. Leah leads on the development of communities and social-lead strategies for fast-paced brands and enjoys training in-house teams on the art of social media.
Other Marketing Masterclasses
This webinar is one in a series of free, online marketing masterclasses. We’re delivering these events as part of our efforts to promote and support seafood consumption in the UK. This work is driven by Love Seafood, our ambitious long-term consumer initiative. We’re targeting consumers directly and providing tools to help seafood businesses engage with their own customers.
The webinars have been designed to give seafood businesses owners a chance to:
- Build marketing skills and knowledge
- Learn how to make the Love Seafood brand work for you
Other events in the series are:
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Marketing Masterclass: An intro to local search engine optimisation
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Marketing Masterclass: Restaurants responding to Covid-19
Find out more or get in touch
More information about Love Seafood is available on our website from the link below:
To get in touch with our Love Seafood team email loveseafood@seafish.co.uk.