The three pillars of Seafish operations were first defined in 2009 and were confirmed with both industry and Board in 2012 as part of developing the previous Corporate Plan.

Promote Consumption 
Enhance Reputation 
Inform Decisions

In working with industry representatives to define the present Plan, only minor changes were suggested to the High Level Objectives (HLOs), mainly to clarify that reputation work should be aimed at enhancing the image and profile of seafood and the industry, rather than simply protecting it.

These objectives relate directly back to our mission and vision, and to our statutory duty to promote efficiency in the industry, whilst having regard to the end consumer.

More information about our HLOs can be found in our Corporate Plan 2015-18


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