The three pillars of Seafish operations were first defined in 2009 and were confirmed with both industry and Board in 2012 as part of developing the previous Corporate Plan.
In working with industry representatives to define the present
Plan, only minor changes were suggested to the High Level
Objectives (HLOs), mainly to clarify that reputation work should be
aimed at enhancing the image and profile of seafood and the
industry, rather than simply protecting it.
These objectives relate directly back to our mission and vision, and to our statutory duty to promote efficiency in the industry, whilst having regard to the end consumer.
More information about our HLOs can be found in our Corporate Plan 2015-18