Supply Chain and Consumers Panel

The members of the Consumers and Supply Chain Panel are responsible for prioritising the issues affecting supply chain and customer-facing businesses in the industry, such as retailers and foodservice providers.


Chris Lamb

Panel Chair

Chris Lamb has spent nearly all of his career in food marketing. Initially, he worked on a range of advertised food brands including Oxo and Fray Bentos, before moving into the poultry industry in 1980. He was headhunted by the brand leader, Bernard Matthews, to be Marketing Director, before joining the Meat and Livestock Commission in 1992. Recently retired, Chris is also a Liveryman of the Worshipful Company of Butchers and is still active as Vice Chair of the Design and Technology Association and Secretary of the International Meat Secretariat Marketing Committee.


Peter Andrews

Retailer and multiple independent

Peter is the Sustainability Policy Adviser to the British Retail Consortium (BRC) and is responsible for the development and delivery of the retail industry's sustainable and ethical trade policies.

Prior to joining the BRC Peter worked at the trade association for food and drink manufacturers, FDF, where he led projects on sustainable sourcing and reporting on the sector's Five-fold Environmental Ambition to reduce environmental impacts.

He graduated from Southampton University with a degree in geography and has gone on to post-graduate studies on sustainability.


Steve Challouma

Marketing Director, Birds Eye

Steve was appointed Marketing Director for Birds Eye in March 2017 following 20 years working in the Birds Eye business, where he started as a Graduate Trainee for Birds Eye Walls under the ownership of Unilever. Steve most recently held the position of Category General Manager across the Nomad Group fish portfolio, a role he took on following a number of years working across Central Marketing and Brand teams within the business.

Steve has a wealth of knowledge and marketing experience and plays a pivotal role in further driving forward Birds Eye's new marketing strategy, which sees the brand move from a masterbrand approach to product-focused campaigns.


Andrew Kenny

Vice President - National Federation of Fishmongers

Andrew joined the family business in 1982 having previously run errands and accompanied his father to buy fish on the market in Hull in the school holidays.   In 1995 he took over the running of their markets units and five years later the rest of the business.   He is the Vice President of the National Federation of Fishmongers as well as the chairman of the consultation group for the trailblazer employer group


Craig Maw

Vice President, National Federation of Fish Fryers

Craig Maw entered the fish and chip industry in 1998, developing and running a small group of shops.  He holds many awards including being named as the UKs number 1 in the Seafish National Fish & Chip Awards 2017, he is also a 'World Record' holder for 'Most Sustainable Seafood Menu'. His current role of Vice President of the National Federation of Fish Friers (NFFF) sees him attend a number of industry meetings.  Craig is also an assessor for the NFFF Fish and Chip Quality Award and tutor for the NFFF courses.


Katie Miller

Client Earth, NGO representative

Katie Miller is the Sustainable Seafood Coalition (SSC) coordinator at ClientEarth, an environmental law NGO. The SSC is a group of seafood businesses across the supply chain with a vision that all fish and seafood sold in the UK is from sustainable sources. Katie graduated with a BSc in Zoology and an MSc in Conservation, specialising in freshwater ecology. After graduating, she worked as a Communications Officer at the Department for International Development (DFID) and since 2010 has worked on fish and seafood related projects in the NGO sector.


Mike Mitchell

Fair Seas Limited

Mike Mitchell has worked in the seafood industry since joining Ross Foods as a graduate in 1981, he is currently Technical & CSR Advisor to Young's Seafood Limited and Sustainability Director of the North Atlantic Seafood Forum. Through Fair Seas Ltd, Mike works with a range of clients representing the whole supply chain, from fishing vessels through to major retailers on issues impacting ethical trade, seafood sustainability and product integrity. He participates widely in a number of industry and sectoral bodies, including the Marine Stewardship Council's Stakeholder Council.


J.G. (Giles) Quick

Director  - Kantar WorldPanel

Giles is a Director Kantar WorldPanel with 30 years in food and drink research. He is responsible for the Worldpanel European usage/consumption services - covering food, drink and personal care, and health and nutritional tracking.  His recent work has focussed on health, obesity and nutrition including:

  • Development of the nutritional "big 8" tracking of consumer purchasing
  • Past member of expert panel for the House of Commons All Party Parliamentary Foods Group reviewing food inflation and the consumer response
  • Expert peer review groups for the international life sciences institute

Giles has delivered the following papers;

  • Papers on health and nutrition, obesity and a past member of the expert panel on the City Food Lecture
  • W.H.O papers on causes and correlates of obesity
  • Numerous papers and lectures on food and food consumption in the UK and Internationally
  • TV appearances in a number of documentaries including "The Men Who Made Us Fat"
  • Recent presentations include a paper to all the Tesco store Directors at the NEC 


John Rutherford


John Rutherford is the Executive Director of FASFA  Ltd., the Frozen at Sea Fillets Association, which represents catchers and distributors of sea frozen cod and haddock fillets. John has 35 years of experience with primary food supply issues, and was formerly the Chief Executive of Seafish. He holds a degree in Business Studies from the University of Birmingham.


Daniel Whittle

Managing Director, Kilkeel Seafoods

Whitby Seafoods is a family business based in North Yorkshire, Galloway and Kilkeel, Co. Down making scampi for retailers, pubs and restaurants across the UK.  Daniel Whittle, son of the founder Graham Whittle, is Managing Director of the Kilkeel arm of the business, Kilkeel Seafoods, employing over 150 staff and supplying a large proportion of the scampi tails for Whitby Seafoods.

Dan studied Economics at Newcastle University before working in the City and South Africa in Commercial Property Investment Analysis.  After returning to the UK, he took up a position as Supply Chain Director in Whitby Seafoods, and then Operations Director. These roles included overall responsibility for supply, manufacturing and logistics/ distribution within Whitby. Dan and his family moved to Northern Ireland in 2014 to run the Whitby Seafoods Kilkeel operation which is of key importance within the business. Whitby Seafoods are a forward-thinking business and Dan works closely with a wide range of stakeholders to ensure Whitby Seafoods are always striving to ensure top quality, sustainable and ethically sourced seafoods are supplied to customers worldwide.