Our structure

Seafish is led by our Executive team with our Chief Executive Officer having overall accountability for Seafish.

Marcus Coleman
Chief Executive Officer

Marcus Coleman

Marcus joined Seafish as CEO in January 2016 from Compass Point Business Services where, as Managing Director, he led a multi-disciplinary organisation with a staff of 250 people and a client base of more than 200,000 Lincolnshire residents. Under his leadership, Compass Point has established one of the most innovative and successful shared services models in the sector, reducing costs by around 25%.

Marcus's previous roles include Assistant Chief Executive with Lincolnshire County Council, where he was responsible for leading the Council's cultural and heritage services with 400 staff and a budget of £17million; and Director General of the Digital TV Group, leading an influential national industry association to secure the conditions needed to enable the digital TV switchover.

He has a proven track record in stakeholder relations and forging productive cross supply chain partnerships, as well as substantial experience of large government departments, so he understands the government landscape well.

Marcus holds a Master of International Business (MBA) from the Ecole Nationale des Pont et Chaussees in Paris, is a Chartered Civil Engineer and Member of the Institution of Civil Engineers, with an Honours Degree in Civil Engineering from Imperial College, London. Marcus was awarded a Sainsbury Management Fellowship by the Royal Academy of Engineering in 1996.

Our Divisions

Business Services - Human Resources and Health and Safety 

Linsey Neill is our HR Director and, along with her team, is responsible for all aspects of staff development, performance, succession planning, resourcing, staff engagement, pay and reward, well-being and learning and development.  Linsey leads our Health and Safety Committee and Staff Forum while also reporting to our Remuneration Committee. 

Business Services - Finance, Levy and IS 

Declan Byrne is our Finance Director and leads our finance, levy and IS business service functions. . 

Submitting financial returns to Defra, producing all financial reports, including dashboards, monthly financial performance to workstream staff and the Executive, as well as year-end statutory accounts, public sector procurement requirements and ad hoc reports as required all fall under Declan's remit.

Our Levy staff ensure that all Seafish levy is collected in a fair and consistent manner and our IS team, responsible for all aspects of IT within Seafish, ensure that the delivery of the Seafish Information Systems strategy is implemented.   Declan reports to our Audit and Risk Committee.

Corporate Relations

Debbie Cook is our Director of Corporate Relations and oversees the Marketing and Communications, Market Insight, International Trade, UK Regions, Advocacy and Horizon scanning work.  The Marketing and Communications team are responsible for developing key consumer and trade campaigns to promote consumption including Seafood Week and The National Fish and Chip Awards which is now in its 30th year as well as managing the Seafish press office and stakeholder communications. 

The Market Insight team purchase key retail and food service seafood data and create general and bespoke analysis on sales figures, export and imports and trends. 

We have Seafish staff based in Scotland, Northern Ireland, Wales and the North East and South West of England focused on delivering projects specific to each area and the team also attend international trade shows that are key to the UK market. Our Horizon Scanning and Advocacy work ensures we are keeping abreast of the big issues likely to affect the seafood industry in the near and far future as well as keeping in touch with key stakeholders across the industry


Aoife Martin is our Operations Director and oversees the work of a number of teams including Regulatory Affairs, Responsible Sourcing, Safety, Training & Services and Economics. Our Regulatory Affairs team works with government and industry to ensure that regulation is proportionate, meaningful and understood, whilst our Responsible Sourcing team is defining standards for the sourcing of seafood. 

Economics provides key data and interpretation, including economic data on the seafood industry and Insight provides a range of information including market insight and industry issues including seafood integrity and our industry issues groups. The final team that makes up the Operations Division is Safety, Training & Services who promote fishermen's training and a number of other safety initiatives including providing detailed maps of hazards on the seabed. 

linsey neill 2018

Linsey Neill
Human Resources Director (currently on maternity leave)

An experienced HR professional, Linsey joined Seafish in 2013 as HR Manager having gained over 12 years' experience working across both public and private sectors.  Previous to Seafish, Linsey led a start-up marine technology company into the Times 100 Best Small Companies shortlist and was a twice awarded Great Place to Work winner, receiving an accolade for achievements in mental health promotion in the workplace.  Since joining Seafish Linsey has successfully embedded a high performance culture along with the Seafish Values and steadily improved employee engagement. Linsey is a Chartered Member of the CIPD.


Ursula O'Brien
Interim Human Resources Director

Ursula has over 25 year's senior HR experience across both the private and public sector. Having spent 10 years in the NHS in England and Scotland she moved into a Tech start-up in the Education sector working in a business management as well as HR role. As a member of several Executive Boards she has contributed to the strategic as well as cultural direction of the organisations she has worked for. Having a broad industry background including engineering and energy Ursula has a track record in delivery of change programmes, leadership, building and developing high performing teams as well as behaviour based performance systems. She is a chartered member of the CIPD.

 Declan Burn

Declan Byrne
Corporate Services Director

Declan is a chartered management accountant with over 15 years of commercial experience. This experience includes seven years as a management accountant for Dennison Trailers in the manufacturing sector based in Lancaster. He returned to Ireland to work in the FMCG industry (Fast Moving Consumer Goods) for five years for the Thurles Wholesale Group. Declan joined Seafish in 2014 as Finance Manager and has successfully restructured and streamlined the efficiency of the finance team.

Aiofe Martin

Aoife Martin
Operations Director

Aoife has recently re-joined Seafish after 14 years working for the civil service in New Zealand and the UK.  She holds a BA (Hons) degree in History and Geography from Trinity College, Dublin, and an MBA from the University of Edinburgh.  

An experienced resource management professional, Aoife spent 12 years working for the New Zealand Government in fisheries, forestry and land management.  During her time in New Zealand, Aoife worked on policy development, regulatory implementation and compliance issues. This included working as the deep-water fisheries manager where she established a collaborative partnership between government and the commercial industry to ensure the sustainable management of deep-water stocks and to grow the value of the sector. 

Most recently Aoife has worked as the Director for Spatial, Forestry and Land Management with the Ministry for Primary Industries in New Zealand, and as the Registrar for Scotland with Companies House.  Aoife is also a Non-Executive Director of Scottish Natural Heritage. 

Aoife is directly responsible for the Regulation, Responsible Sourcing, Economics and Fishermen Safety and Training work programmes within Seafish.  

       Debbie Cook

Debbie Cook
Corporate Relations Director

Debbie joined Seafish at the end of November 2017 as Director of Corporate Relations (International Trade & Regions, Marketing & Communications, Market Insight, Advocacy and Horizon Scanning & Long-Tern Planning).  Debbie was previously Chief Executive of the health charity NASS (the National Ankylosing Spondylitis Society), a national charity providing a range of information & support services, including 96 physiotherapy branches.  Debbie was CEO at NASS for 6.5 years and was credited with transforming the charity way beyond the expectations of its trustees and its members.  Before that Debbie was Head of Democracy & Communications at Lincolnshire County Council where she worked for 4 years.

Debbie has previous experience of speaking at Westminster, in the Scottish Parliament and at the Welsh Senedd.  Her key skills are in leadership, change management, campaigning, stakeholder engagement and communications.

Debbie holds a Master's in Public Administration from the University of Warwick and is an Associate of the Institute of Chartered Secretaries and Administrators.