Our structure

Seafish consists of three divisions, each led by an Executive Director, with the Chief Executive Officer having overall accountability for Seafish.

Marcus Coleman
Chief Executive Officer

Marcus Coleman

Marcus joined Seafish as CEO in January 2016 from Compass Point Business Services where, as Managing Director, he led a multi-disciplinary organisation with a staff of 250 people and a client base of more than 200,000 Lincolnshire residents. Under his leadership, Compass Point has established one of the most innovative and successful shared services models in the sector, reducing costs by around 25%.

Marcus's previous roles include Assistant Chief Executive with Lincolnshire County Council, where he was responsible for leading the Council's cultural and heritage services with 400 staff and a budget of £17million; and Director General of the Digital TV Group, leading an influential national industry association to secure the conditions needed to enable the digital TV switchover.

He has a proven track record in stakeholder relations and forging productive cross supply chain partnerships, as well as substantial experience of large government departments, so he understands the government landscape well.

Marcus holds a Master of International Business (MBA) from the Ecole Nationale des Pont et Chaussees in Paris, is a Chartered Civil Engineer and Member of the Institution of Civil Engineers, with an Honours Degree in Civil Engineering from Imperial College, London. Marcus was awarded a Sainsbury Management Fellowship by the Royal Academy of Engineering in 1996.

Our Divisions

The Business Services division, led by Janice Anderson, deals with all financial and accounting issues, including levy collection, and with IT and HR issues. There are two operational divisions, the Technical Division is led by Tom Pickerell and the Corporate Relations Division, led by Mel Groundsell.

Each work programme within the Divisions has a Work Programme Leader, who is responsible for coordinating the efforts of the team and delivering against agreed objectives, outputs and outcomes.


Janice Anderson
Business Services Director

A chartered accountant with significant experience as a Finance Director, Janice Anderson joined Seafish in May 2011. Janice qualified while working with a variety of independent firms in Edinburgh, before becoming the Finance Director for City Vending in the early '90s. Janice took on wider responsibility for IT and HR within Seafish, in addition to heading finance and levy, becoming Business Services Director in early 2013.


Mel Groundsell
Corporate Relations Director

Mel Groundsell's 30 years' experience covers a wide range of corporate communications roles, from advertising, marketing and journalism through to media and public affairs. She began her career in book publishing, promoting bestselling authors such as Jilly Cooper and Melvin Bragg, and via a range of agency roles, moved on to the corporate world as communications manager for Alfred McAlpine. Mel headed up communications at Strathclyde Fire & Rescue, and led the major change programme that delivered a new single Fire and Rescue Service for Scotland.


Tom Pickerell
Technical Director

Dr Tom Pickerell joined Seafish in July 2013 moving from California where he was the Senior Science Manager for the Seafood Watch program at Monterey Bay Aquarium. Before this Tom worked at the Shellfish Association of Great Britain (SAGB) where he managed the UK Shellfish Industry Development Strategy (SIDS), WWF UK where he was the Fisheries Policy Officer and Defra, where he held a variety of different roles. He has a degree in Marine Biology, a master's degree in Analytical Biology and a PhD in shellfish aquaculture.                       

Technical Division

Technical Division includes the following work programmes:

  • Responsible Sourcing, defining standards for the sourcing of seafood. Led by Helen Duggan.
  • Fishermen's Safety, promoting fishermen's training and other safety initiatives. Led by Simon Potten.
  • International Trade, looking to promote the trade of UK seafood overseas. Led by Malcolm Large.
  • Economics, providing key data and interpretation, including economic data on the seafood industry. Led by Hazel Curtis.
  • Insight, providing a range of information including market insight and industry issues including seafood integrity and our industry issues groups. Led by Michaela Archer
  • Strategic Investment, set up to provide funding to innovators who can benefit the UK seafood industry, led by Philip MacMullen
  • Regional engagement. Seafish has teams in England and Scotland, and individuals in Wales and Northern Ireland, tasked with ensuring engagement with seafood businesses.

Corporate Relations Division

Corporate Relations Division includes the following work programmes:

  • Communications, responsible for communicating with industry and media, and also for internal communications in Seafish. Led by Chris Middleton.
  • Consumer Education, bringing messages on the health benefits and importance of seafood in the diet to consumers. Led by Chris Middleton.
  • Regulation, working with government and industry to ensure that regulation is proportionate, meaningful and understood. Led by Fiona Wright.
  • Industry Relations, Libby Woodhatch, working to build engagement with key industry and government contacts.

Business Services Division

Business Services Division includes:

  • All financial and accounting issues - Submitting financial returns to Defra.  Producing all financial reports, including dashboards, monthly financial performance to workstream staff and the Executive, as well as year-end statutory accounts, public sector procurement requirements and ad hoc reports as required.  Dealing with all queries regarding payment/processing of invoices, and queries relating to financial information.  Led by Declan Byrne, Finance Manager.
  • Levy collection - There are three levy staff who ensure that all Seafish levy is collected in a fair and consistent manner.  Led by Tom Pithie, Levy Manager.
  • IS - There are three members of the Information Systems team ensuring that the delivery of the Seafish Information Systems strategy is implemented.  Led by Dafydd Sands.
  • HR Agenda - Linsey Neill is our HR Manager at Seafish, responsible for leading and managing all of our HR related initiatives including resourcing, staff engagement, pay and reward, performance management and learning and development.