Seafish invites applications for new round of Industry Project Funding

07 September 2011

Seafish, the authority on seafood, has today announced that its Industry Project Fund (SIPF), worth up to £1 million, is once again open for new applications from those with innovative ideas benefitting the seafood industry.  

Dr Paul Williams, Seafish Chief Executive, said: "We're delighted to announce another round of SIPF funding, which is one of Seafish's key ways of supporting improvement in the industry.  Now in its seventh year, the fund has seen considerable success with continued growth, and so far has supported more than 80 projects, providing a wide range of benefits to the seafood sector. 

"For this round of funding, Seafish is particularly interested in grant applications that cover communication activities aimed at consumers, or on building an  improved understanding of seafood.  However, work aligned with the strategic themes identified by industry as crucial to improving safety, raising standards and improving efficiency, will be eligible." 

Applications will be assessed on a value-for-money basis and must show measurable benefit to the seafood industry. Applications that provide the greatest value to the widest industry audience will score most highly.

The application period opened on 7th September 2011 and closes at midnight on 9 October 2011. Successful applicants  will receive funding  starting from April 2012.

For more information about the SIPF and the application process, please go to /processors/business-support/industry-project-fund

Case study:
SIPF Success Story

The Seafish Industry Project Fund has supported a diverse range of initiatives, including a particularly successful YouTube "How to" Guide, made possible thanks to £6000 worth of IPF funds.

One of the main reasons UK shellfish products are not valued highly by the majority of UK consumers is fear of what to do when purchased unprepared. With the popularity of home internet access and advent of easily accessible multi-media opportunities on mobile phones, the Billingsgate Seafood Training School identified an opportunity to prepare a series of 'how to…' guides to shellfish selection, preparation and cooking, which can be viewed free of charge.

The films  are well regarded by industry and have been hugely successful,  viewed more than 143,000 times on YouTube.com. In terms of financial benefits, it is estimated that the species covered by the videos (scallops, oysters, langoustines, clams, mussels, cockles & whelks) have subsequently benefitted from a sales increase worth approximately £280,000.

www.youtube.com/user/ShellfishGB

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