UK shoppers shell out on seafood at Easter

12 June 2018

The Easter holiday week saw a huge growth in seafood sales with lobster a star performer according to new data from Seafish, the public body that supports the £6b UK seafood industry.

Over 6,700 kilograms of lobster, representing a massive 83% uplift in sales, was purchased across the UK during the Easter holidays as buyers shelled out for the premium seafood. 

While seafood is normally on the menu for Easter, this year shoppers spent an extra £9 million on top of regular weekly sales figures, buying over 470 thousand kilogramsof additional seafood. This boost added up to over a million and a half extra units sold around the UK.

Driving the growth were some of the UK's other favourite species; Salmon, Cod, Tuna, Pollock and Haddock all performed extremely well as shoppers looked to ensure they were eating their 2 a week. Cold water prawns experienced a 13% bump in
sales, and the UK ate an extra 90,000kgs of cod.

Despite the increase of sales value in the whole of 2018, seafood sales by volume have gradually declined in the past three years. Since 2015, sales by volume have dropped by 1.99m kilograms, mainly due to the rise in price per kilogram.

Market Analyst Suzanne Pegg said: "We always expect to see a boost in sales around Easter with people enjoying various delicious seafood offerings with their family and friends.

"Rising prices have led to a slight reduction in how much people are willing to buy, and 2017 was a record year for seafood at Easter. This year we saw a slight drop in sales value in the Easter fortnight, but a total of £128 million spent on seafood still makes it the second largest sales figure since 2015.

"The huge growth in lobster is a surprise, with a small but growing number of shoppers choosing what can be a premium and more expensive seafood choice. It's exciting for the industry."