Seafish showcase the wonders of seafood with celebrity chef masterclass series at Pommery Dorset Seafood Festival

17 July 2017

Seafish staff and a team of famous chef ambassadors were out in force at the Pommery Dorset Seafood Festival - capturing the festival visitors' attention and appetite by showing off the delights of seafood while also educating them about the health benefits of eating fish and shellfish.

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Pommery Dorset Seafood Festival enjoyed record crowds as it celebrated its 10th anniversary - and Seafish helped to make it an event to remember with cooking demonstrations from some of the UK's finest chefs. The 60,000 visitors to Weymouth Harbour were treated to a wealth of expert insight with masterclass demos from celebrity chefs Alex Aitken, Matt Budden, Ben Bartlett, Simon Dyer and Nigel Bloxham who all showcased their skills in the kitchen, gave invaluable cooking advice, and highlighted the many health benefits that eating seafood brings. 

The chefs also promoted Fish 2 a week - Seafish's health campaign urging the public to eat two portions of seafood a week, one which should be oily. Seafish took advantage of the opportunity to showcase the many health benefits of seafood by handing out recipe cards, health information, aprons, and educational booklets - all aiming to explaining why seafood is so good for the human body and outlining how easy it is to cook fish. In addition to the demo kitchen, there was also a Seafish gazebo which housed a fish counter of locally sourced species which was displayed for the general public to see and enjoy.

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Seafish Stakeholder Engagement Manager Julie Roberts said: "At Seafish, we would love to see more people eating two portions of fish a week, including one oily portion like sardines or mackerel.  With an average footfall of around 50,000 people each year, The Pommery Dorset Seafood Festival gives us a fantastic opportunity to talk to consumers, one to one, about why that vision is so important to us, not least because of the fantastic health benefits associated with it.  

"And it's easier than you think!  This year we worked hand in hand with our celebrity chefs to deliver a variety of fun, interactive cooking demonstrations over the course of the two day event, allowing us to shine a light on simple and healthy dishes that are quick to make and packed full of flavour.  And with the quality and diversity of local species found along the South West coastline we are always spoiled for choice with what fish to showcase!"

Seafish's Fish 2 a week campaign was launched in February with the aim of making more people in the UK aware of the health benefits of eating seafood. Seafish launched the campaign by releasing research carried out by YouGov which found that 72% of adults didn't know that it is recommended that they should eat two portions of fish a week, including one oily fish. Fish 2 a week included an education roadshow around schools across the United Kingdom where children of primary school age were given the opportunity to learn, touch and taste fish and shellfish. More information about the campaign can be found at