Seafood Shopper and Consumer Insight Seminar

Seafish hosted an industry focused event at the Humber Royal Hotel, Grimsby on Tuesday 13 October looking at the consumer and their relationship with seafood.

The event was aimed at members of the processing, retail, foodservice and educational catering sectors and other interested parties who wished to increase their knowledge of current and future consumer trends in the world of seafood.

A variety of industry experts provided market data analysis and insight to consumer habits, and below are links to respective presentations.

  • Introduction
    Heather Middleton, Marketing Manager, Seafish
  • Seafood shopper insights - Kantar Worldpanel
    Simon Hulbert, Kantar
  • Seafood consumer segmentation
    Heather Middleton, Marketing Manager, Seafish
  • Fish is the Dish consumer campaign
    Heather Middleton, Marketing Manager, Seafish
  • State of the Nation - foodservice Britain - NPD Crest
    Jack MacIntyre, Business Analyst, The NPD Group
  • Seafood in the foodservice sector - RDSi
    Caroline McHugh, Insights Analyst, RDSi
  • One-to-one bespoke meetings with stakeholders