A Social License to Operate (SLO) workshop – A Seafish Common Language Group special event

Seafish is hosting a workshop for levy payers and seafood industry stakeholders to explain what the concept of 'social license' means for the seafood industry, how it works, why we need to be aware of this as a means of engagement, how it affects the industry and ultimately the reasons for attaining and building high quality stakeholder relationships in this way.

When:   Tuesday 28 June 2016. 10.30 - 15.30.
Where:  Friends House, 173-177 Euston Road, London, NW1 2BJ.

There is no charge to attend this workshop but numbers are restricted and reserved for levy-payers/industry stakeholders. If you would like to attend please email Karen Green by 1 June 2016.

'Social license is intended as a metaphor to encapsulate values, activities and ideals which companies must [share] within society to ensure successful operation' (Joyce and Thomson, 2000).
 
This workshop will introduce the concept - how it is used, misinterpreted, what it is and what it isn't. It will then move to how it can be broken down into a strategic approach - the six steps - that allows businesses and industry to build actions into their operational and marketing activities to uncover and develop their social license with their stakeholders and communities. Integrating with marketing strategies, an eye on social license gives the stakeholder engagement activities of businesses' and industry groups', a whole new perspective and purpose; a long term/game focus for sustained success.

Participants will leave with both an understanding of what social license is and what they need to actively do and maintain, to attain and retain their social license. The interactive session will provide a road map to effective stakeholder engagement to assist in:

  • navigating complex social and political environments;
  • building reputation;
  • fostering a willingness to collaborate, amongst different groups; 
  • the increased ability to identify innovative solutions to challenges and product or service development;
  • clearer and improved relationships with stakeholders leading to better business outcomes. 

The workshop will be facilitated by Dr Kate Brooks, Director, KAL Analysis Pty Ltd, a social scientist with a unique multi-disciplinary background and first-hand experience working with industry, government and academic forums globally.

Why should I care about 'Social License'?
This article neatly captures why the seafood industry should care about social licence. A key message is "a strong scientific basis" for something used to be enough.  Now a policy position or a personal belief that is "based on the best available science" is far more contestable and less influential.  In some cases public policy seems to be less evidence based.  Beliefs and ideology can be surprisingly influential.

Click here to read the full agenda. There is no charge to attend this workshop but numbers are restricted and reserved for levy-payers/industry stakeholders, so if you would like to attend please email Karen Green by 1 June 2016.

For further information see: